German automakers who have been cultivating in China for many years continue to increase their sales volume. It is predicted that the sales of German brand cars in the Chinese market in 2015 will exceed their sales in the EU countries.
China's auto market provides growth momentum According to German media reports, in the past 2014, German automakers sold 4.66 million cars in the EU countries, while in the Chinese market, 4.44 million cars were sold.
Experts said that German automakers are expected to sell 4.88 million vehicles in the Chinese market in 2015, up 10% year-on-year, which will exceed their sales levels in the EU countries.
In 2009, German automakers accounted for less than one-fifth (18%) of sales in China, and now, according to research, it has reached 32%.
The biggest beneficiary of China's economic prosperity is the Volkswagen Group, which implements a multi-brand strategy. Its Audi and Porsche also perform well in the Chinese market.
Sales in the Chinese market have accounted for 37% of the total global sales of the Volkswagen Group. The Volkswagen core brand has accounted for 50%. In BMW and Daimler, the ratio is 22% and 17% respectively.
In 2014, the sales volume of passenger cars in China reached 19.76 million, an increase of nearly 10% year-on-year. This increase has been lower than that of 2013. In 2013, the sales volume of passenger cars in China was 17.928 million, an increase of nearly 16% year-on-year.
Despite the slowdown in the growth of the Chinese auto market, German manufacturers are still able to increase market share. Specifically, BMW, Daimler and Volkswagen's three German automakers accounted for 22.5% of the Chinese passenger vehicle market, up 0.8 percentage points year-on-year. Among them, Volkswagen took the lead and the market share accounted for 18.7%. However, German automakers’ sales growth in China has also declined, from 16% in 2013 to 14% in 2014.
German automakers entered the Chinese market earlier and used this time to build a very good reputation. China’s 1,000-person car ownership rate is still low, and as incomes grow, the growing middle class will be able to consume products including “German cars”.
It is predicted that in 2015, the Chinese market will continue to provide an important driving force for the growth of German automakers' sales. Of course, at the same time, due to increased competition and the rise of China's own brands, German automakers' sales and profit growth in China will reach a relatively normal level in the future.
The outlook for the European auto market remains unclear At the beginning of the new year in 2015, German automakers achieved a good start in the local market, almost all showing a gratifying trend of year-on-year growth.
Major German automakers have also seen varying degrees of sales growth. Orders from China increased significantly, compared with the same period last year, the order volume of German customers increased by 16%.
According to data released by the German Motor Vehicle Administration KBA (Kraftfahrt-Bundesamt), in January 2015, the number of new car registrations in Germany reached 21.13 million, an increase of 2.6%. However, the proportion of private car purchases has dropped, accounting for only 31.2%. In January 2014, this figure was 35.2%.
In January 2015, automakers in Germany almost all achieved year-on-year growth in vehicle sales. Only Ford's car sales showed a relatively significant year-on-year decline, with a negative growth of 14.1%. However, sales of Smart and Mini brands have soared, up 32.5% and 29.6% year-on-year. Sales of Porsche brand cars increased by 18.5% year-on-year. Sales growth of Opel, Volkswagen and Mercedes-Benz was also above average, up 9.2%, 8.9% and 6.5%, respectively, with sales reaching 13,579, 51,692 and 20154. Among them, Volkswagen occupies 24.5% of the German market.
The other two luxury automakers, Audi and BMW, saw sales increase by 1.1% and 0.8%, respectively, and sales reached 17,752 and 16,587.
In January 2015, among the foreign brand cars in the German market, the most obvious sales growth was the Japanese Mitsubishi brand, which reached 2,240 units, an increase of 108.4% year-on-year. The Lexus brand also increased by 101.6% year-on-year, but its sales volume is still at a low level, only 129 units.
Sales of the Jaguar and Lancia brands in the German market in January 2015 decreased by 38.8% and 41%, respectively. The Chevrolet brand sold only 33 vehicles, down 98.2% year-on-year.
In addition, at least half of the cars sold in Germany in the first month of 2015 were diesel models (50.6%), gasoline models accounted for 47.7%, and plug-in hybrid vehicles, pure electric vehicles and liquefied petroleum gas. Cars only account for 0.3% each.
Matthias Weissman, chairman of the German Automobile Industry Association (VDA), said that although the German car market started well in 2015, it should not be overestimated.
Analysts believe that the economy is not stable, the concept of vehicle sharing and the long-term use of automobiles will all be negatively affected by the European auto market. For German automakers, the Chinese market is still in the new year. weight.

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