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U.S. "Wall Street Journal" Chinese website recently published two articles saying that sales of new energy vehicles in China will continue to increase in the short term due to falling subsidies, sluggish development process, high selling prices, need for safety improvement, insufficient promotional efforts and other reasons. limited.
In an article titled “Chinese consumers do not “call†for electric vehiclesâ€, the author pointed out that China’s latest subsidy policy for new energy vehicles is expected to boost sales of such vehicles, but the New Deal is similar to Chengdu. Ms. Luo, a resident of a potential car purchaser, has little incentive. She is still skeptical about China's electric vehicle technology and is concerned about the lack of charging facilities.
On the 17th, the Chinese government announced that it would restart a policy that consumers who buy pure electric vehicles could receive up to 60,000 yuan in subsidies. The government will also provide a subsidy of RMB 35,000 for each new plug-in hybrid vehicle. This amount is reduced by 30% compared to earlier subsidies. All vehicle subsidies will be reduced by 10% next year and by another 20% by 2015.
Ms. Luo, a 3 year old housewife, said that we would not consider buying electric cars unless we can prove that their safety standards and reliability have reached the level of traditional cars. She is considering buying a new car. Her family has an old Buick sedan in the southwestern city of Chengdu.
She said that I pay more attention to safety, so German and American brands are my first choice. At the same time, she also pointed out that the current lack of charging and maintenance facilities makes electric cars less attractive. Her concerns reflect the ideas of many middle-class people in China. The scale of China's middle class is expanding, and they are increasingly seeking higher quality, more secure and reliable products.
As China fights against deteriorating air pollution and resists the endless desire for fossil fuels, the world’s second-largest economy has been pushing many domestic automakers to develop electric vehicles. Companies such as BYD and SAIC Motor have introduced pure electric vehicles to consumers, but they have not achieved great success. Last year, Chinese consumers only purchased 11375 electric cars, and China's auto market sales totaled 19.3 million.
Chinese consumers’ confidence in electric vehicles is challenged to some extent due to delays in development and lack of favorable publicity for electric vehicles. In particular, an electric taxi of BYD suffered a high-speed crash and fire accident in Shenzhen last year, resulting in three people. death. Although it is still unclear whether the fire is related to the battery design of the car, the crash incident has made the safety and reliability of electric vehicles the focus of attention in the country.
At the same time, China's subsidies for new energy vehicles do not include more popular and more traditional hybrid vehicles. Analysts believe that this move is due to the government's attempt to exclude foreign-made hybrid vehicles. Nomura's analyst Huang Leping said that as a result, hybrid cars such as the high-priority Prius hatchbacks introduced by Toyota Motor are not eligible for the subsidy policy.
In addition, even with government subsidies, the prices of electric cars are still high, further reducing their attractiveness. The retail price of the BYD pure electric vehicle e6 is RMB 369,000. The Roewe E50, a pure electric vehicle launched by SAIC last year, sells for RMB 234,000. This price level is comparable to many foreign brand cars, which are more popular with Chinese consumers. In contrast, the prices of cars produced by many domestic manufacturers are around RMB 100,000.
In the article titled "China's new round of subsidy policies for new energy vehicles," the author believes that in response to the alarming air pollution problem, the Chinese government has introduced a new round of subsidy policies for new energy cars and passenger cars to encourage Consumers use eco-friendly cars.
Global auto makers are eager to launch electric vehicles in China in the coming years. The joint venture electric car brand Daimler and BYD will go into production later this year and will be available for sale in 2014. In April this year, Toyota Motor Corporation introduced a new hybrid vehicle designed specifically for the Chinese market. The company plans to start local production of key hybrid components by 2015.
However, analysts said that the effect of the new round of subsidy policy may be limited. They pointed out that compared with the previous round of subsidy policies that had expired at the end of last year, the new round of subsidy policies was less vigorous.
According to the previous subsidy program, China has a maximum subsidy of RMB 60,000 for each electric vehicle and RMB 50,000 for each hybrid vehicle. However, even with the support of subsidy measures, there were only 11,375 electric vehicles sold in 2012, which is insignificant in China, the world's largest auto market.
According to industry insiders, automakers need to increase the competitiveness of their energy-saving products to attract buyers.
Analysts said that due to the imperfect charging infrastructure and the higher price of electric vehicles than comparable gasoline-powered vehicles, sales of energy-saving vehicles will remain limited in the short term.
China plans to maintain a total of 500,000 hybrid and electric vehicles by 2015 and reach 5 million by 2020, which is still far from this goal. Analysts believe that it is less likely to achieve these goals.
In order to promote the use of environmentally friendly vehicles, the Ministry of Finance of China also recommends that vehicle purchases by local governments, such as Beijing and Shanghai, be tilted toward new energy vehicles, and the proportion of newly added or updated new energy vehicles in bus, official, logistics, and environmental sanitation vehicles should be no less than 30%. .
China's new energy vehicles face multiple obstacles