On March 11, it is undoubtedly a "Black Friday" for Japan and the world.

On the same day, a strong earthquake with a magnitude of 9 occurred in the northeastern coast of Japan and caused a tsunami. Between the instants, the three counties in northeastern Japan were almost completely destroyed. The power of natural forces is indeed lingering. Some economists predict that the earthquake may reduce the national GDP of Japan by 1%, and it may take 12 months to revive the economy.

It is understood that the three major Japanese auto companies - Toyota, Honda, Nissan's domestic factories were forced to stop production due to earthquake damage. Other automobile manufacturers and upstream and downstream related industries have also been affected to varying degrees. There is no doubt that this earthquake will hit Japan's automobile industry heavily.

In addition to the necessary rescue work, repairing the plant and equipment as soon as possible in the short term and returning to normal production will surely be the top priority for major car companies. In the short term, post-disaster reconstruction must use huge funds, and the Japanese domestic economy is also difficult to recover in the near future. Therefore, if Japanese car makers want to “stop the bleeding” quickly and restore their vitality as soon as possible, they must rely on the strong support of overseas markets. Accelerating the development of the Chinese market is undoubtedly the most effective "painkiller".

The importance of the Chinese automobile market is believed to have long been beyond doubt. In particular, under the strong criticism of European and American brands, if Japanese manufacturers continue to develop at the speed of the original plan, it will certainly affect the recovery of the entire brand. In this context, it is imminent to speed up the introduction and upgrading of models and increase the localization rate of spare parts. It is inferred that the development pace of Japanese manufacturers in the country will surely accelerate.

The short-term “shock” of Japanese car companies may give other competitors a glimmer of opportunity. In particular, the Korean brands that have followed the hot pursuit, the next will be K5 and the new Sonata two heavyweight new models jointly joined the team, the impact of the Accor, Camry and Tianzhu guarding the most lucrative mid-level sedan market. Once the Japanese top three are affected by the earthquake and there is a "blood shortage", it is bound to take away a lot of market share.

Outside the Japanese Big Three, it has already been reported that Subaru will establish a joint venture with Chery Automobile, and GAC Mitsubishi's joint venture project will also be put into production in the first half of next year. After Mazda made domestic production in Mazda 5, it is reported that it will make domestic CX- 7. It can thus be seen that not only Japan's local auto companies will be affected by the earthquake in Japan, but the Chinese auto market will also face a new impact.

Hopefully, the haze of the earthquake will be dispelled as soon as possible, and we will usher in a better world.