As China's economic development has entered the "new normal," how China's economic performance in 2015 has become a focus of attention at home and abroad. Under the new economic normal, the lube industry known as the "barometer of economic development" is also facing new challenges. In order to adapt to the new economic normal, Great Wall Lubricants has recently proposed the goal of “transforming from a manufacturing enterprise to a manufacturing and service-oriented enterprise”, adjusted its strategy and marketing system, and plans to initiate innovative experiments in the laboratory operation mode. , to provide customers with professional technical testing services.

It is understood that Great Wall Lubricants currently has 12 modern laboratories in China, located in eight regions in Beijing, Shanghai, Chongqing, Tianjin, Hubei, Shandong, Henan, and Guangdong, and established an overseas laboratory in Singapore. This will ensure that Great Wall Lubricants meet the testing service needs of customers at home and abroad. As a strategic partner of China’s space industry, Great Wall Lubrication Oil has been providing lube oil technology and services for China’s space industry for more than 50 years. It has a professional analytical technology team, which will ensure the professionalism and authority of technical testing services. At the same time, from 2007 to 2014, the Great Wall Lubricants Laboratory has exceeded 100 million yuan in the analysis of equipment investment, and has more than 2,000 sets of advanced large-scale equipment and equipment at home and abroad, providing more than 1,000 methods. Testing services meet the diverse testing needs of different customers across all industries.

At present, under the new economic normal, the demand for lubricants in all walks of life has become more complicated and diversified. In the strategic system of Great Wall Lubricants' transformation from a manufacturing enterprise to a manufacturing service company, the organic integration of manufacturing and services and the creation of real value for customers are the core connotations. Today, Great Wall Lubricants' innovation through the laboratory's operating model and the launch of testing services are helping to upgrade the service system, discovering the true needs of users, creating value for customers, and thus promoting the upgrading of the marketing system. Moreover, by testing this service bond, Great Wall Lubricants can increase interaction with customers, better establish relationships with customers, and create new business opportunities.

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