SICHUAN TELOS NEW MATERIAL TECHNOLOGY CO., LTD , https://www.telostool.com
Today, the Ha-axis can not only produce nine types of bearings of more than 10,000 specifications with various precision grades ranging from 1mm in diameter to 2000mm in diameter; the use of HRB brand products covers all industries and is popular at home and abroad.
At the same time, as a well-known brand with several decades of glorious history, as well as high quality and good sales representatives on the market, HRB brand products have also become the “Tang Yao meat†in the eyes of counterfeit criminals.
The China Industry News reporter learned during the interview that the annual sales of HRB brand bearings in the domestic market totaled more than 6 billion yuan. When the production capacity of the Harbin shaft is the largest, the annual production value of the HRB brand bearings is only over one billion yuan. Especially in recent years, under the effect of “bad money drives out good moneyâ€, the market share of genuine Hashi axis has also begun to shrink – many customers who bought counterfeit goods do not know the truth and have a reputation for the quality of Hokusei. Great doubts.
Over the years, true and false, light and dark duels have continued to unfold in the coverage of the “HRB†market. Brand honours and desires have repeatedly frustrated and never stopped.
In view of this, in the new strategic development plan released by Hazaw Group, cracking down is an important part of it. To purify the HRB market, promote the authenticity of Ha-axis and reshape the image of HRB, the H-axis people have tried their best. All methods:
The company set up a counterfeiting office, set up an information sharing platform with the Ministry of Public Security's Economic Investigation Bureau, and signed long-term mutual assistance agreements with the Harbin Market Supervision Bureau and the Wuhu Municipal Public Security Bureau of Anhui Province and other provinces, providing a strong guarantee for counterfeiting work. . In the Department of Security, the Department of Economic Investigations was set up to organize elite soldiers to travel more than 70,000 kilometers a year and went to all parts of the country for counterfeiting. Set up a marketing service center in the sales area, integrating display, marketing, warehousing, logistics, and services, and radiate the surrounding areas so that customers can purchase HRB authentic products in a timely manner.
Various methods are used to promote genuine products, and various parameters of genuine HRB products are disclosed on the company's website to facilitate timely customer comparison. There are no counterfeit goods activities every year. In 2015, the “Specialized Market Development Program†was formulated. Leading a sales force, taking responsibility for counterfeiting while developing the market, conducting visits in accordance with the sales area, gaining support from the local government, supervising agents, making unannounced visits to counterfeit sales dens, presenting genuine products to customers, and selling counterfeit goods to unknown customers. HRB bearing business owners actively promote the company's products and sales policies, and teach customers to identify fake products. The counterfeiters also actively communicated and coordinated with local television stations, newspapers, and other media to track and report counterfeiting operations, promoted the danger of counterfeit goods, and promoted the Hakone’s policy of “fighting fake and protecting famous namesâ€, which greatly improved the product image of HRB.
Actively develop terminal direct customers to eradicate the soil in which fakes exist. In 2015, Ha-axis and Liaoning Fangda Group's Jiangxi Nanchang Special Steel Co., Ltd., Jiangxi Jiujiang Iron and Steel Co., Ltd., Jiangxi Pinggang Steel Co., Ltd., and three subsidiaries of China Building Materials Group's Anhui Bengbu City Kaisheng Engineering Technology Co., Ltd. The company formally signed the contract and became the terminal direct customer of the “HRB†brand bearing.
The corporate leadership has repeatedly reported the situation to the higher authorities, reported the progress of anti-counterfeiting work, and with the support of the superior leadership, the efforts to crack down on counterfeit work have continued to increase, and the results have expanded year after year. In July 2015, under the unified command of the Ministry of Public Security, Wuhu City, Anhui Province, was used as the launching point, and public security organs in five provinces of Shandong, Hebei, Jiangsu, Heilongjiang, and Anhui provinces took part in synthetic operations, and a group campaign was organized around Zhang Haiting and others to manufacture and sell fake bearings. , Strictly cracked down on a series of counterfeit manufacturing and selling activities with remarkable results: A large number of counterfeit certificates, packaging boxes, and electric display molds were seized on the spot, and more than 25,000 counterfeit H-axis HRB bearings were confiscated, and the total amount of bearing involved in the project was 7.4315 million yuan and the crime was captured. There are 20 suspects.
The road to hardship The company's anti-counterfeiting personnel's average annual 70,000-kilometer journey is arduous and arduous. It is a real portrayal of the Hashifu Group's anti-counterfeiting work.
Scenery: A vehicle that is often retaliated by revenge, repeatedly attacked, and often fails; several young and old people; to confuse and counterfeit elements, tens of thousands of kilometers traveling back and forth, intertwined with the road ... ...
Daily: In the process of rapid transfer, sitting on the side of the road, eating lunch, looking at the pedestrians and vehicles, talking about the progress and deployment of counterfeit work; check in the cold in a hungry family home, or will seize the fake Cargo box moved away...
Adhere to: out of Xi'an, over the Qinling Mountains, the sky is dark, did not eat in order to travel the day. The car was stuck in the middle of the skylark tunnel. There was no oxygen, no exhaust gas, no food and water. It was dizzy and vomiting after the tunnel in the early morning. When it was in Hanzhong, it was taken off the bus and it was hard to knock on the door of the grocery store. Without hot water, buy a few packets of instant noodles and chews with mineral water. Arriving in Chengdu early in the morning, she was still fully committed to counterfeiting...
Persistence: Out of Tianjin, over Texas, the highway is filled with fog, visibility is almost zero, and no exports can be seen. One person pulled in the front of a red dress, and a few pushed in the back, and the cold winter fog soaked into the clothes and smashed the cold. Hearing the sound of the car, he hurriedly shouted loudly. Taking a few steps, he would kneel down and look at the white line on the road. He walked for more than 10 kilometers. He headed to Gaotang in the early morning and kept on going all the way. Fighters...
Feelings: There are endless scenic spots, beautiful scenery, and rich special products along the way. In order to catch up on the road and to seize the fighter planes, these can only disappear in the rearview mirror and disappear behind and thrown behind the head. The day of departure is a single garment. When it comes back, it is still an empty bag. With the dust in his hands, face the eyes of family and friends...
HSK counterfeit personnel said: "We have no regrets!"
In order to make all kinds of measures and make every effort, the Haxone Group's anti-counterfeiting work has yielded fruitful results. In recent years, Ha-axis has received more than 100 incoming letters and calls from foreign companies and issued more than 50 appraisal reports for foreign law enforcement agencies and users. Each year, through liaison with local law enforcement agencies such as public security, industry and commerce, quality inspection, etc., more than 20 counterfeiting and counterfeiting dens have been found each year, and the value of counterfeit bearings has reached more than 12 million yuan.
The reporter was delighted to see that under the continuous efforts of the HXAR Group and counterfeiters, the adverse effects of “bad money driving out good money†are shrinking, and the bad market situation has started to reverse. The H-axis Group Company is in a bucking trend, facing the wind and breaking the waves. .
H-axis initiative to clean the bearing market
As a 65-year-old state-owned enterprise, Harbin Bearing Group Co., Ltd. has created nine glorious history of China's bearing industry. It is the cradle of training talented people in New China. It has trained over 150 bearing companies in China for more than 60 years. And transported a lot of talent. It can be said that most of the bearing companies established after the founding of the People's Republic of China were involved in construction.