According to the comprehensive foreign news report, the era of rapid growth of China's luxury car market has passed. According to the analysis agency, the sales growth of luxury cars in China will drop by more than 80% in the past decade. To this end, luxury car companies have adopted domestic and miniaturization strategies to cope with the decline in market fever.
The luxury car market cooled by Reuters and other foreign media reported that this week at the Guangzhou Auto Show, Daimler will bring the ultra-luxury Mercedes-Maybach sub-brand first car, although analysts warned that China's car sales broke out Ten years are coming to an end. For hot-selling luxury cars, there will also be a decline in sales growth. IHS Automotive predicts that the annual sales growth of luxury cars in China will fall from 30% in the past decade to 5% by 2018. This means that the growth rate will slow down by about 83%.
Although the enthusiasm of overseas auto companies to sell high-end luxury brands in China has not diminished, even though the slowest macroeconomic growth since the first quarter of 2009, the demand for luxury car market is declining.
The ultra-luxury car with a price of more than RMB 2 million is particularly obvious. The market segment has been cold and sloping in 2012. The sales of Lamborghini and Bentley in China have all dropped, so that Lamborghini originally launched the SUV concept car at the Beijing Auto Show. Later, he changed his mouth and denied that China is an important market for new cars. Kearney even predicts that China's ultra-luxury car sales will not increase in the next five years.
Sales of ordinary luxury car brands such as Jaguar Land Rover and BMW have also slowed down in China, and even second-tier luxury brands with relatively higher growth rates are no exception. According to the data compiled by Gasgoo.com, Jaguar Land Rover’s sales in China increased by only 3% in October this year, hitting a new low in the past two years, which also led to a rare decline in the company’s global sales this month.
According to the statistics of Gasgoing Automotive Research Institute, the top ten luxury brands in the first three quarters of this year sold a total of 1.291 million luxury brands, of which Audi, BMW and Mercedes-Benz were the top five, accounting for 73.5%, accounting for 73.9%; The total sales volume of luxury brands was 1.035 million, and the German top three was 799,000. In contrast, the sales of the top ten luxury cars increased by 24.7% year-on-year, which was a drop from the increase of more than 30% in previous years.
Some analysts pointed out that the macro economy is not booming, and some customers in the manufacturing and luxury sectors have even left. Some asthma dealers also said that as the economy turns cold, consumers also hope that car manufacturers will guide the price cut. A senior manager of a Hong Kong registered dealer group said: "Some consumers have the ability to take on luxury cars and have plans to buy them, but now they have turned into a wait-and-see attitude."
Multi-pronged approach Since the Chinese government introduced diligence and conservation in the past two years, how to respond quickly to consumer trends has been particularly critical for luxury car manufacturers. In addition to cutting costs and offering discounts, luxury car manufacturers have responded to weak market demand by setting up or expanding production capacity in China, creating a dedicated version of the Chinese market, releasing miniaturized products and launching SUV models.
Last month, Jaguar Land Rover opened its first full-flow factory outside of the UK in Changshu (the Indian factory only has assembly capabilities), and Jaguar Land Rover CEO Ralf Speth said at the ceremony: “We want sustainable growth, high The road to quality growth, not just scale games."
Localized operations in China will help luxury car manufacturers respond more quickly to market trends while avoiding high tariffs and increasing cost competitiveness. General Motors' Cadillac also started production at the Jinqiao plant last year. Nissan's Infiniti launched a new domestic car this month, and Acura reiterated its 2016 domestic plan. Among the mainstream luxury brands, only Lexus still insists that it will not be made in China.
Luxury car companies have also created special models for the Chinese market, which is evident from the long wheelbase versions of the L suffixes. In addition, among the three Mercedes-Maybach models developed by Daimler, the S 400 model is said to be adapted to the Chinese tax system, reducing pressure on the total cost of buyers. Infiniti developed the ESQ model for China based on Nissan Juke. DS's first SUV product, the DS6, is currently only available for sale in the Chinese market.
ESQ and DS6 also show that luxury car brands are more betting SUVs in China. In recent months, Land Rover has discovered that luxury SUVs such as Shenxing are intensively released in China. At the Guangzhou Auto Show, the first model selected by Porsche is also the next-generation version of its best-selling product, the Cayenne SUV.
By releasing miniaturization and entry-level models, it is also one of the solutions for luxury car companies to use the down-the-shelf approach to win more consumers. Similar to the BMW 1 Series, the long-wheelbase version is derived for the Chinese market, and Infiniti intends to introduce the Q30 and QX30 to China. Super-luxury cars are not too much, Andreas Graef, head of Kearney's Shanghai office, said: "There are now small Rolls-Royce (Phantom) and Bentley (Europe/Flying), and it is likely that there will be small Maserati."

Cytokinins

Cppu Cytokinin,Water Soluble Triacontanol,Cytokinin Zeatin,Cppu Plant Growth Regulator

JIANG SU CYCLE BIOSCIENCE CO.,LTD , https://www.cyclebiostimulants.com