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The internationally popular pick-up truck has encountered “Waterloo†since it was first opened in China in the late 1970s. It has been used as an edge model and far from reaching the expected popularity. Pick-up trucks have fallen into the major cities in China. The policy of "muddy" for more than two decades has so far failed to completely "salt the fish." At present, except for very few provinces and cities across the country that have released their bans, almost all cities have imposed restrictions on their policies. Pickup trucks can be described as difficult. In the past two years, with the explosion and expansion of urban private cars, road traffic in the urban areas has continued to be obstructed and many cities have begun to restrict their development. Therefore, the "old scars" did not go and they added "new scars". It is hoped that the policy of "opening the ban" by pickups will become "the moon". Even in some individual cities, restrictions are imposed on economic SUVs that have changed from pick-up trucks. Any attempt to bring a "pro-" to pick-ups with pick-up trucks is awkward. However, in some countries with underdeveloped economy or similar to China's national conditions, such as Thailand, pickup sales accounted for more than 65% of total car sales, and the market share of the Philippines, Malaysia, and India pickup trucks also reached nearly half, while the Chinese pickup trucks accounted for cars. The proportion of the market is less than 5%, which is truly a difference. The Paradox of Overcapacity From the year 2000 up till now, the total annual sales of domestic pick-up trucks have been hovering around 5% of the total automotive products (including economic SUVs that have evolved from pickup trucks). Pickups are “walking†in Chinese cities, and there are no markets in China’s rural areas (mainly prices are slightly more expensive than farmers can afford). Some industries that choose pick-up trucks as special vehicles have not seen their markets for years. Expanded state.
In the past few years, pickup truck manufacturers have been working hard to get rid of their difficulties. At present, there are more than 30 pickup truck manufacturers in China, whose production capacity has exceeded 1 million vehicles, but the domestic market capacity is less than a quarter. It is clear that there is a serious excess capacity. So, where is the way out for pickup in China? This is a question that people who are concerned about the fate of pickups are thinking about every day. It is also a problem that all pickup companies are exploring. High quality and low price is the competitive mid-range pickup is a major feature of China, its price is generally 6 to 70,000 yuan, are 50% to 60% of famous foreign brands, its comprehensive cost-effectiveness occupies a certain advantage, and with some foreign brands Better than no less. At present, mid-to-low-end pickups are a blank in the international market, especially in the West Asia, South Asia and North Africa, where a large number of high-priced Japanese cars are flooded. At present, more than 30 pickup manufacturers in China have experienced fierce market competition. Their product technology is mature and their cost performance is getting higher and higher, and they have fully achieved the comprehensive strength of entering the international market.
At present, some of the automotive pickups in developed countries have excellent physical properties and devices, but they are expensive. In recent years, new products for domestic pickup trucks have become more and more sophisticated and the quality of equipment has become better and better. It can be compared with imported cars. Even after import tariffs fell to 25% by 2006, domestic pick-ups on prices were only 1/3 of comparable foreign pickups. With the opening of imported parts and the implementation of global procurement, China's pickup trucks will further improve quality and reduce costs, and will be even more competitive by then. In addition, labor costs for Chinese pickup truck manufacturing are less than 1/50 that of developed countries, less than one-fifth that of Brazil, and lower than those of neighboring Asian countries such as the Philippines, Thailand, and Malaysia. China not only has low-cost laborers, but these workers are generally higher than the above countries in terms of cultural education. Therefore, workers are relatively high-quality and skilled, but their salaries are relatively low. For domestic pickup manufacturers, This is a major competitive advantage. Export may be a good way out. The auto market is global. When Japan and South Korea developed the auto industry in the early days, they adopted a policy of export-supporting auto industry and used auto exports to boost the expansion of the domestic auto industry to overseas markets. Low value-added products (such as oil, etc.) and exports of high value-added vehicles have greatly stimulated the development of the domestic automobile industry. Another example is the establishment of the Brazilian automotive industry at the outset of the establishment of export-oriented development guidelines, the introduction of funds and technology to promote automotive exports, and achieve international standards. According to relevant data, since the accession to the WTO, China has exported nearly all kinds of automobiles to nearly 100 countries and regions, mainly in Asia, Africa, and especially in Southeast Asia, all of which are developing countries. For example, in the Middle East, North Africa, West Asia and other countries, the demand for pickup trucks is very high, and the import tariff is low (4% in the Middle East), which brings unprecedented potential for China’s huge potential pickup trucks to go abroad. With historical opportunities, opportunities for exporting to the international market outweigh the challenges. It is expected that during the “Eleventh Five-Year Plan†period, the export of domestic pickup trucks will continue to be a major highlight of the auto industry.
For transnational automobile giants, China is a huge market. For domestic companies, overseas also has a huge space for development. At present, there are only a few domestic companies such as Great Wall, Zhongxing, Qingling, Futian, and JMC who export pickup trucks abroad. These companies have exported tens of thousands of them to Kuwait, Libya, UAE and other third world countries in recent years. Pickup. In addition, due to the fact that about half of Russia's sparsely populated cars face scrapping and upgrading, coupled with the rapid development of Russian SMEs in recent years, demand for pickup trucks has increased year by year. To this end, China's individual pickup manufacturing companies have established agents in Russia this year. In addition, some assembly plants have also been established in North Africa and Central and South America to carry out offshore CKD parts assembly production. These phenomena are in line with the development trend of the international automotive market. At the same time, they prove that the domestic pickup truck has a broad prospect and there is still a huge space for development in the international market. Domestic pickup truck manufacturers hope that the state will give auto companies more preferential policies and tilts on policies in terms of export tax rebates. They need the government to guide and support them in order to increase the enthusiasm of domestic enterprises for export. At the same time, if our pickup manufacturers can meet the export requirements of automobile developed countries in terms of environmental protection and safety, and maintain the original cost advantages, it is not impossible for them to enter the developed countries.
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International Pickup Policy for Implicit Cities Can China Pickups Go Overseas