"With the rapid rise of China's auto market, we will develop a corresponding development strategy based on the characteristics of the local market, produce products that meet the needs of local consumers, and provide more excellent services to local customers." A few days ago, Norma (China) Co., Ltd. Asia Pacific Marketing Director Li Wei said in an exclusive interview with the Gasgoo.com reporter.

Founded in 2006, the Norma Group was formerly known as the Rasmussen Group in Germany and the Swedish ABA Group. It owns a variety of sub-brands and a wide range of products. At present, the main products mainly include pipe quick joints and some fastening products on turbochargers. Among them, there are significant advantages in the design and production of pipe fittings and fasteners, which are known as the international giants of fasteners. ".

Li Wei told reporters that Noma's global sales increased by 19% last year to 581 million euros. Its performance mainly comes from several major regions in Europe, the Middle East, the Americas, and the Asia-Pacific region, among which the Asia-Pacific region has the most significant growth in sales with a 19% increase in sales, while China, as one of the fastest-growing countries, contributes to its profits. Even more prominent, in the future, Norma will further promote business growth in China by increasing production capacity.

At present, Norma 1 provides core products for car companies through cooperation with OEMs. Second, it conducts external sales of products through cooperation with Tier 1 and Tier 2 suppliers. Li Hao also said that Norma's products are mainly for the mid-to-high-end market, so the cooperation with foreign brands is relatively more, but with the current domestic independent brands to advance to the high-end market, Norma is also actively promoting the domestic and some independent brands Cooperation.

In addition, Norma also has a distribution center in Beijing. Norma Group divides its business into two major parts, namely distribution service and engineering connection technology. In distribution services, standard engineering connection technology products are sold through various channels to dealers, aftermarkets, wholesalers, and hardware stores. In terms of engineering connection technology, Norma focuses on providing non-standardized products and provides products that meet their needs according to requirements of OEMs and suppliers.

Li Wei said that despite its relatively late entry into the Chinese market, Norma still enjoys many advantages over its competitors. First of all, Norma is committed to providing customers with a full range of solutions, rather than a single product offering, with a wide range of products and applications. Only from a single product compared to their peers, there is no cost advantage, but if combined with the pipe, joints, clamps and other components provided to the OEM, it can save 20% -30% of the cost. Secondly, some key technologies of Norma are leading in the world, condensing high-end R&D technology experience. Its products are world-renowned for their small size, good quality, light weight and durability. In the end, Norma started to cooperate with domestic customers with an open attitude. In cooperation with the OEM, the company unreservedly applied the latest foreign technologies to its products to ensure that the OEM's technical level on some parts and components was synchronized with that of the international market.

At the end of the interview, Li Wei said: “Noma has the passion for superior quality and efficient service. We believe that with the continuous expansion of sales channels, Norma's business development in China will eventually blossom and be widely recognized by local customers.”

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