This month, 3,434 units were sold by Honda, which represented a year-on-year growth rate of 26.62%, a month-on-month decrease of 19.84%, and fell to the top ten in the sales list. The Buick GL8, which has been growing strongly, also experienced a slowing down and a month-on-month decline. It sold 12,326 vehicles a month, a year-on-year growth rate of 84.44%, a decrease of 6.81% from the previous period, but it remained on the “investigating flowers” ​​position.

The independent new cars still delivered good results in the "Silver 10". Four new cars led by the Changan Auchan A800 won the 4th, 9th, 10th, and 11th monthly sales charts respectively. Among them, Auchan A800 sold 9,967 vehicles this month, an increase of 40.68% over the previous period, surpassing Dongfeng in one fell swoop; Changan Lingxuan sold 4,216 units this month, an increase of 17.6% qoq, ranking 9th; Lifan Xuanfang increased 5.05% qoq to 3826 units. Ranked 11th; in the end, on September 25, BYD's new car, Song MAX, entered the top ten with a sales volume of 3,843.

In October, the MPV market continued to rise. According to the data from the Federation of Travel Unions, MPV sales in October were 171,800, an increase of 8.32% from the previous quarter and a decrease of 20.61% year-on-year.

Slower growth of joint venture brands

This month, 3,434 units were sold by Honda, which represented a year-on-year growth rate of 26.62%, a month-on-month decrease of 19.84%, and fell to the top ten in the sales list. The Buick GL8, which has been growing strongly, also experienced a slowing down and a month-on-month decline. It sold 12,326 vehicles a month, a year-on-year growth rate of 84.44%, a decrease of 6.81% from the previous period, but it remained on the “investigating flowers” ​​position.

In terms of self-owned brands, it is generally showing a sequential growth. Among them, Wuling Hongguang continued to win sales with 4,2010 units, which was a 17.79% increase from the previous quarter and a year-on-year decrease of 30.93%; Baojun 730 sold 22,850 units, a slight increase of 2.23% from the previous period and a 46.92% year-on-year decrease. The performance of the best-selling 100,000 cars in October was far behind, but it has not been easy in this year's tight MPV market. In terms of accumulative sales, Wuling Hongguang’s cumulative sales for January-October totaled 400,000 units, a 19.59% year-on-year decrease to 401,590; Baojun 730 sold 221,878 units, a year-on-year decrease of 19.51%.

In addition, JAC Refine, Scenery 330 and Magic Speed ​​H3 also increased in different ranges. In terms of sales volume, Jianghuai Refine sold 6,770 units this month, an increase of 18.46% year-on-year, and accumulated sales of 54,187 units, an increase of 3.82 from the same period last year; Sales of 6,524 vehicles, ring and year-on-year growth of 43.83% and 4.38% respectively, cumulative sales from January to October, 68,172 units, a year-on-year decrease of 16.78%; magic speed H3 sales of 4,655 units, sold 20 units more than last month, year on year plummeted 57.7%, from January to October, cumulative sales of Magic Speed ​​H3 decreased 25.21% year-on-year to 62,237 units.

In addition, Dongfeng Popularity became the only independent model with a declining sales volume, sales of 7,110 vehicles this month, a decrease of 20.43% year-on-year, ranking fifth; Dongfeng popularized sales of 61,199 units in January-October, a year-on-year decrease of 25.45%.

The independent new cars still delivered good results in the "Silver 10". Four new cars led by the Changan Auchan A800 won the 4th, 9th, 10th, and 11th monthly sales charts respectively. Among them, Auchan A800 sold 9,967 vehicles this month, an increase of 40.68% over the previous period, surpassing Dongfeng in one fell swoop; Changan Lingxuan sold 4,216 units this month, an increase of 17.6% qoq, ranking 9th; Lifan Xuan Lang increased by 5.05% qoq to 3826 units. Ranked 11th; in the end, on September 25, BYD’s new car, Song MAX, entered the top ten with a sales volume of 3,843.

New and old forces colliding with the Chang'an Department have bottomed out?

This month, there were four models of the Chang’an MPV that entered the top 15 sales charts. They were the Auchan A800, Changan Lingxuan two “recruits”, and the two veterans of Ono and Auchan; two “recruits”, Ling Xuan comes from the passenger car section of Changan Automobile, while Auchan A800 inherits the same lines as Onuo and Auchan.

Photo source: Changan Automobile official website

In terms of price, the price range of the two new cars basically covers the Auchan price range, in which Auchan A800 should be the product of Auchan consumption upgrade, and Ling Xuan more should be used to improve the product matrix of Changan passenger car. In terms of power and configuration, Ling Xuan and Auchan A800 at the same price point are outperforming the “old” Auchan Jiang. If there is a contrast between the two, power and configuration gaps are not obvious, but Auchan A800’s car networking function is a plus. The item is also likely to be an important reason for its sudden rise in sales; appearance, Ling Ling's design language is more fashionable. In a comprehensive view, of the four models, except for Ono, which focuses on the low-end market, the homogenization competition of the remaining three vehicles is more serious, and “old” Auchan is under great pressure.

In terms of sales volume, since April of this year, Auchan and Ono, which originally belonged to the “10,000 Clubs”, had fallen in the forefront since the original sales volume began in April of this year. Since then, Ono has been “puerile”, and sales have once rebounded to 9,000. More than one vehicle, while Auchan was “precarious,” sales fell below 1,000 vehicles; this month, Auchan and Ono again returned to the top 15 list, ranking 3rd and 2nd with 3,792 and 3,442 respectively. 14 were down 64.66% and 71.9% respectively year-on-year.

At present, the Auchan A800 has the momentum of succession of the two “predecessors”, and the overall sales of the Chang’an-based MPV also gradually approached the overall level of last year. In addition, sales of the high-priced models accounted for a higher proportion of sales, and their profits. The increase has also played a positive role. This is also a good news for Changan Automobile, which is currently at the bottom of its own.

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