Xinhuanet Beijing February 7th After the Spring Festival, major car companies have announced the first month of 2017 sales. According to China FAW Marketing Express data: In January 2017, China FAW achieved a wholesale sales of 323,000 units, an increase of 13.9% year-on-year, exceeding the monthly plan and creating a record high in January.
Among them, FAW Jiefang continued to make great strides, achieving a wholesale sales of 29,000 units in January, a year-on-year increase of 129.4%. In the first half of January, FAW Jiefang Sales Co., Ltd. held a marketing system mobilization meeting with the theme of “focusing on the target, winning the first fight, and competing for the first place”, calling on all the marketing personnel to be safe and vigilant, and take the initiative to fight for the start. FAW Jiefang Company firmly grasps the market opportunities brought about by the changes in the regulations of the commercial vehicle industry in 2017, and actively promotes the marketing strategy of the western and dumping breakthroughs. In January, it launched the “Free New Year of the New Year” campaign throughout the country to actively promote the liberation of products. .
The FAW Car Pentium brand achieved a wholesale sales of 13,000 units in January, an increase of 11.0% year-on-year. The upcoming heavyweight new Pentium X40 is the key to the counterattack of the Pentium brand this year. It has already started to go on the market for preheating work, and each 4S shop has successively harvested pre-sale orders.
In January, FAW-Volkswagen achieved a wholesale sales of 198,000 vehicles, an increase of 8.5% year-on-year, of which Volkswagen brand achieved wholesale sales of 147,000 vehicles, an increase of 15.5%. Among them, the three-month-old Wei Ling, the cumulative sales have exceeded 16,000, and sold 4,935 in January. The new generation of Magotan, which went public at the end of July last year, sold 20,000 units in January, which has been growing for six consecutive months and has been hailed as the new benchmark for mid-size cars. The newly-launched 8-month-old golf • Jialv has sold 42,000 vehicles, accounting for more than 20% of the golf family.
FAW Toyota successfully completed the “recovery of strength” in 2015 and the “consolidation of the base” in 2016. In 2017, it will “transform completely offensive sales” and set a goal of challenging 700,000 vehicles. In January, FAW Toyota achieved a wholesale sales of 55,000 units, a year-on-year increase of 4.6%.
FAW Mazda achieved wholesale sales of 12,000 units in January, a year-on-year increase of 139.5%. The good performance in the first month of 2017 will lay a solid foundation for the successful achievement of China FAW's annual target.

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