On August 17, the 1 millionth car of Beijing Auto's own brand officially went offline. Since the first car in 2004, Weiwang 306 has been released, it has produced millions of vehicles in six years. Xu Heyi, Chairman of BAIC Group, said: "Today, the lower line of the 1 millionth vehicle of BAIC's own brand not only marks the completion of the first phase of the scale of 'quantity', but also marks the connotation of independent innovation. The leap of 'quality' growth is a milestone in the history of Beijing's automotive industry in the past 60 years."
"Independence is the foundation of the enterprise, and innovation is the source of strong enterprise."
The development history of BAIC's “from 0 to 1 million vehicles” was called “the passionate burning years” by Xu Heyi. Xu Heyi, who once served as the helm of Beijing Hyundai, emphasized that BAIC’s independent growth has already refreshed the “Northern Speed”. A new milestone for independent brands.
“Independence is the foundation of the enterprise, and innovation is the source of the strong enterprise.” Xu Heyi said at the scene, “BAIC started from zero and started its second venture, gradually accumulating core technical capabilities. The 1 millionth new car went offline, meaning BAIC has independently harvested the results of the first phase."
The time for BAIC to be a self-owned brand is not long. Although Beijing Auto Repair Factory (formerly Beiqi's predecessor) was established in 1949, it has an important position in the history of China's auto industry. However, the real start of BAIC's own brand began in 2009 with the acquisition of the technology platform for integrating Saab, and the products were officially put on the market. It is the last five years.
From the perspective of annual production and sales, Beijing auto data rose linearly: 24,000 in 2011, 78,000 in 2012, more than 202,000 in 2013, 310,000 in 2014, and 337,000 in 2015. Exceeding 420,000 vehicles, the industry has attracted attention.
Not only that, in 2014, Beijing Auto was listed on the main board of the Hong Kong Stock Exchange. As of 2016, Beijing Automotive, as an important business segment, pushed BAIC Group into the “2016 World Top 500 Enterprises” list of Fortune magazine, ranking 160th, up 47 places from the previous year and entering for the first time. Top 200.
Milestones and a new starting point The “13th Five-Year” sword refers to the top three. In 2015, Beijing Automotive announced the 2020 strategic “π plan”, which was the first strategic plan released by Beijing Auto after its successful listing in Hong Kong. At the off-line ceremony, Xu Heyi once again talked about this goal and will strive to become the top 3 in the domestic independent brand passenger car market by 2020.
In the development of the “Thirteenth Five-Year Plan”, BAIC will independently upgrade the two sub-brands “Suibao” and “Weiwang” to maintain the competitiveness of comprehensive strength and market sales. Among them, the Sic Bo brand will complete the first-generation model products from 2015 to 2016; the second-generation model products will be deployed from 2017 to 2018, this generation will use the Mercedes platform and high-performance powertrain technology; from 2019 to The 2020 modular technology platform will begin to be deployed.
In view of the fierce situation in the domestic SUV market, Beiqi Sic Bo quickly responded by launching a variety of SUV products, forming a family product matrix of X25, X35, X55 and X65 to achieve coverage of the market segments. And Beiqi Weiwang has gradually transformed from commercial vehicles to passenger cars, and launched the first SUV product Weiwang S50. In the future, Beiqi Weiwang brand will gradually improve its product categories such as economic cars, MPVs, SUVs and cars.
In terms of product marketing and sales network construction, in the first half of this year, Beiqi Suibao brand added 243 new distribution outlets, an increase of 396% year-on-year. The current total number of outlets reached 836. At the same time, Beiqi Weiwang brand has added 178 new distribution outlets since 2016, a year-on-year increase of 20%. The total number of outlets has reached 1,081.
Responding to new trends, intelligence, network connection is essential With the rapid development of Internet technology, intelligent, Internet has become an important direction of automotive technology development, smart cars will become a new driving force for the growth of the automotive industry. Xu Heyi said that during the "Thirteenth Five-Year Plan" period, BAIC will strive to seize new trends such as "intelligent, networked, and lightweight", in accordance with the 2020 strategic π plan, high-quality development, from 2012 to 2020 in three Dimensions, planning three stages of development.
In 2016, Beijing Auto took "E (new energy) + S (SUV)" as its product guiding strategy. Not only did it launch five new SUVs in the first half of the year, but also launched three production bases: Beijing Base, Zhuzhou Base, and Guangzhou Base. The transformation of the production line will realize the “same factory and common platform” production of traditional vehicles and new energy vehicles.
According to the published sales data, as of July 2016, the cumulative sales volume of Beijing Auto's own brands reached 232,000 units, a year-on-year increase of 42.7%, far exceeding the average growth rate of the passenger vehicle industry of 11.1%. Among them, the cumulative sales volume of the Suibao brand from January to July exceeded 100,000 units, a year-on-year increase of 94.6%.
In the field of new energy, Beiqi has also achieved good results. Beiqi New Energy has launched an electric car from A0 to B, with “2 (200 km battery life), 3 (300 km battery life), 4 (400 km battery life) product planning, and has listed the first domestic quantity. Production of pure electric SUV EX200. In 2015, the sales volume of Beiqi New Energy Vehicle reached 20,000. In July 2016, the sales volume of new energy vehicles exceeded 19,000 units, a year-on-year increase of 158%.

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