As a result, some of the new models that were once sold very well and were referred to as the global synchronous listing have been left out. One of the reasons is that they bought it and spent too much money on accessories.

Increasingly mature consumers, so that some car manufacturers wishful thinking also appears less spiritual. When more than one automobile manufacturer played the game of “price reduction of whole vehicle, price increase of accessories, and loss of embankments in the embankment”, consumers also began to learn the accounts of auto parts. Not only do they care about how they can afford it, they care about how they can afford it.

According to Hua Xue, not long ago, Shanghai GM, Shanghai Volkswagen, FAW Mazda6, Fiat, Geely and other auto makers, after drastic adjustments to the prices of new cars, later waved their prices to their spare parts, reducing their respective levels. 4S shop parts prices. The move shows that manufacturers and 4S stores are fighting for customers with the auto repair shop in action, and the "gunpaste" of the vehicle price war has spread to the auto aftermarket of auto parts.

Hua Xue said: This year is a bleak year for the auto market, and the profits of auto vehicles have become thinner and thinner. In fact, all 4S stores are aiming to sell cars. Customers who wish to buy a car can become important resources for their own aftermarket. Our survey shows that customers who bought cars with more than 200,000 yuan are willing to spend more on car repair in 4S stores because their cars are usually bought in 4S stores. This part of customers compares fancy quality and service. However, a considerable portion of customers with a vehicle costing less than 200,000 yuan, 100,000 yuan, and 50,000 yuan had the desire to leave the 4S store and look for specialty shops and repair shops in the first year. They not only looked at the quality and service, but also looked at it. Medium price, and 4S shop price is too high. 4S stores face the crisis of customer loss. To retain customers, we must cut prices. Once the prices of 4S stores are reduced, the advantages of specialized shops and repair shops are relatively weak. 4S stores, specialty shops, and repair shops are competing for customers in the automotive aftermarket. After 2005, the competition in the automotive aftermarket will be even more brutal.

According to Ji Yuansong, president of “China Automotive Network”, how much is the auto market? Professionals in this area have done a statistic. In general, a car from the factory to the end of life, its spare parts consumption should be more than twice the price, that is, 200,000 yuan car, after use until the end of the scrap, maintenance The cost of maintenance will cost about 400,000 yuan. Nowadays, more and more independent repairs and accessories are being made. They are optimistic about this market, but how to do it is very great. 4S shop and auto repair shop, because of the "package" is different, different channels of distribution channels, the price of accessories to the hands of consumers is also different. The same is a kind of auto parts. As the 4S shop is “exquisitely packaged”, the middle part of the circulation is a bit more, and consumers will have to spend more money than repair shops. This difference consumer has begun to care about and calculate it. In the competition in the auto parts market, whoever takes the lead in reducing costs, reducing intermediate links, and providing timely information services through e-commerce can win consumers.

According to a statistic, in foreign countries, about 30% of the gross profit realized by vehicle manufacturers comes from spare parts, and only 18% of gross profit comes from new car sales. In China, the profit rate of parts and components of OEMs can reach 40% or even higher. At the same time, in order to reduce production costs, joint-venture car manufacturers continue to promote the localization rate of parts and components, and large-scale production can also reduce costs; due to tariff cuts, many imported parts and components are also reducing costs. These factors make spare parts prices have room for downward adjustment.

It can be said that some manufacturers reduce the price of spare parts is a signal, industry insiders predict that since then, the price war of car repair and maintenance services belonging to the automotive aftermarket will not be far off.

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