Vehicle maintenance problems and countermeasures

Vehicle maintenance problems and countermeasures Although the “cake” in the aftermarket has become bigger and bigger, the automobile rear market has encountered various factors that restrict its development while it is developing at a high speed. However, the approach is always more difficult than it was at the same time. When the problem arises, the solution is also corresponding. However, it is also extremely difficult during the period when the solution has matured.

Employees of low quality and VS skills competition held in various places In the huge market vacancy situation, the domestic automobile after-sales service market has to reduce the threshold of entry, so there have been a large number of small-scale automotive after-sales service companies. At the beginning of these small companies entering the automobile after-sales service industry, they only saw the huge profits of the automotive after-sales service industry. They did not look at the quality of the personnel. Therefore, the low professional quality of the employees has become an important factor restricting the development of the market.

In view of the current status of the industry with low-quality employees, related departments and companies have also begun to seek solutions. The quality of employees is low, of course, we must step up the training of high-quality practitioners, but the training of talents often can not meet the needs of the market, so that all regions began to hold vocational skills competitions, with a view to using this way to make up for the gap in the post-market talent. However, is this form of professional competition able to train high-quality talent? According to relevant statistics, the time spent on professional competition is far from making up for the losses caused by senior technicians. That is to say, the economic benefits brought by the competition are far less than the economic benefits of advanced mechanics. From this point of view, holding professional skills competitions is not the best way to cultivate large-scale steam and gas talents. If we want to fundamentally solve the problem of low quality of employees, we still need to go a long way and go step by step.

The development of the company is uneven. VS Standardize brand management The so-called aftermarket refers to all kinds of services in the automobile use process after the car is sold. It covers all the services that consumers need after buying a car. “The forest is big, what birds are there” In the vast area of ​​the automotive aftermarket, the development of various companies has also encountered the same problem, and the development of various companies is uneven. Since 2002, along with the development of China's auto industry, the adjustment and improvement of relevant policies, and the rapid increase in car ownership, the auto market has developed rapidly and the market prospects are very promising. However, with the maturity of the domestic auto aftermarket, the industry giants of foreign auto market have also entered China, which further exacerbated the fierce competition in China's auto aftermarket.

Relative to developed countries' mature automotive aftermarket business model, China's auto aftermarket is still in its infancy. Relatively lagging consumption concepts, fragmented consumer regions, lack of representative brands, and relatively narrow management mechanisms all constrain the development of the entire automotive market. On the one hand, it is a huge market potential. On the one hand, it is not optimistic about the current consumption situation. Taking such a status quo, taking a road of scale and branding is the final road for the development of China's auto market.

Resource utilization is not high VS chain of integrated operations in front of a strong market share, the development of the entire automotive market is prosperous, the development of car maintenance and maintenance business is thriving. However, as far as the overall maintenance market is concerned, there is a widespread waste of resources. The most representative of these is the 4S shop. 4S stores have been developing in China for 10 years. They can be said to have contributed to the development of the Chinese market. However, China is a brand of “Wan Guo Brand” and has many brands. 4S stores are only single Brand maintenance will inevitably lead to waste of resources.

For China's specific national conditions, chain-linked and comprehensive repair shops, chain-linked repair shops can undoubtedly greatly increase the utilization of resources. In the United States, there are more than 20 chain maintenance parts sales companies with more than 20, and sales of repair parts account for 70% to 80% of the US auto parts market. The chain maintenance parts sales company has integrated the maintenance parts of various brands of automobiles, broke the monopoly of automobile manufacturers, and formed a high-quality, low-cost parts procurement and supply network. China’s relevant laws and regulations also pointed out: “The headquarters of motor vehicle maintenance chain enterprises should establish operational standards and management manuals for chain operations in accordance with the requirements of unified procurement, unified distribution, unified labeling, unified management policy, unified service specification, and price, and strengthen the The supervision and restriction of the operation behaviors of chain operation service outlets will eliminate non-standard business behavior.” It can be seen that the relevant national policies are relatively supportive for the franchise form. In the current development of China’s auto aftermarket, chain operations have a large-scale start in innovation and core competitiveness that cannot be imitated, so the chained and integrated business model in the gradually mature Chinese auto aftermarket will be able to The user's favor.

Suburbanization of maintenance companies VS maintenance and repair community quick repair shop insiders believe that the current domestic car repair business does not really play a quick role. Large auto parts city and 4S shops are relatively remote locations. Most small and medium-sized auto repair shops are concentrated in a certain area. Therefore, it takes at least half a day to repair cars, and the allocation of resources is very unreasonable. Although there are a small number of maintenance factories around the community, they cannot meet the needs of consumers regardless of the scale or the quality of products and services provided. Undoubtedly, such a layout makes urban planning more reasonable and more beautiful, but it has brought a lot of inconvenience to the lives of the general public.

In fact, standardization, and a certain number of quick repair shops built around the community, especially in areas where the community is more concentrated, will have a lot of room for development. And from the consumer's point of view, the car to the store at night to repair, the next day will be able to work, both convenient and save time. From this we can see that the quick repair shop into the community is the popular aspiration.

The communication between production and use is not smooth. VS Industry Exhibition Exchange Platform The most important issue in the automotive aftermarket is that manufacturers and end users cannot effectively communicate with each other. This is inseparable from our current system. This means that the two belong to different departments and there is no opportunity for them to communicate and exchange. How to ensure the quality and quantity of the production company to the maintenance company to provide owners with high-quality accessories, this is a problem. In addition, the production company's products are good, maintenance companies must also realize that this accessory is of high quality and is willing to purchase such accessories. Since the production of the problem is due to the lack of communication and exchange between the two, it is necessary to establish an effective platform for communication between the two.

To solve this development bottleneck, the most fundamental measure is whether it can achieve a direct connection between users and manufacturers. Industry exhibitions provide such a platform for communication and communication between the two.

The development of new things is always accompanied by the extinction of old things. The emergence of any new thing always experiences a tortuous path. However, as long as it is in line with the law of the development of things, no matter how tortuous the road, the future must be bright. The overall profit of China's auto market will be transferred to the post-market. This is the undefeated truth that has been confirmed by many developed countries in Europe and America. China's auto market will inevitably experience such a process. The difficulties encountered in the process of profit transfer will also require all our post-market practitioners to jointly find the best solution path in order to better promote the prosperity and development of the post-market.

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