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In 2003, it was the year of industrial change in China's auto industry. Many auto companies have achieved fruitful results through joint venture negotiations. The world’s top auto companies have thrown hydrangea; and the business plans of major companies are even more exciting. A grand blueprint for the auto industry is presented to the people of the country. I believe no one will doubt that the scale of investment announced by foreign car companies this year will reach a new peak, otherwise there will be no overheating of investment in auto investment. The listing of new cars will not really become news this year, and more than 50 new cars throughout the year have dazzled consumers and they don't know who to love.
1 [largest joint venture project]
Dongfeng limited operation
China's largest car joint venture company, Dongfeng Motor Co., Ltd. turned out this year. Dongfeng Group and Japan Nissan each have a 50% stake in Dongfeng Limited, with a registered capital of 16.7 billion yuan, which is called the industry's new "giant". June 9 was listed and officially operated on July 1. Dongfeng became a Chinese company that entered the core of the world's six major auto companies to cooperate. On November 24, Dongfeng limited released a new company’s 4-year business plan from 2004 to 2007. The sales volume will increase from 300,000 at the end of 2003 to 620,000 at the end of 2007, and the sales revenue will reach 800. 100 million yuan. The industry generally believes that because the cooperation between Dongfeng and Nissan is the cooperation of the group with the group, the position in the Nissan-Renault system is very important, and the new Dongfeng will ultimately play an important role in the “Golden Triangle†strategic alliance in the international context.
2[How hot the car is]
International giant's additional investment
The expansion of the Chinese auto market has attracted the global automotive giants to flock to increase the winning chips by way of additional investment, which has become a major landscape for the automotive industry this year. On July 15, on the occasion of the 50th anniversary of the celebration of the Chinese automobile industry, the German public brought in a huge investment plan of 6 billion euros. On September 8, Daimler’s chairman and CEO Schrempp signed a contract with BAIC “Lightning†to produce Mercedes-Benz cars, heavy trucks and engines, with a total investment of 1 billion euros. Then, on October 17, Ford chairman and chief executive Bill Ford also made a commitment in Beijing to increase US$1 billion in investment. Voices did not fall. Ford’s U.S. compatriot General Motors Chairman and Chief Executive Officer Wagner announced on November 4th that Cadillac’s homemade and Shanghai GM’s production capacity will double in 2006. The Chinese market has become an important piece that no one will give up.
3[Foreign investment for the first time]
Honda Export Base Listing
The Honda Automobile (China) Co., Ltd. Guangzhou Export Processing Base, a joint venture between Japan's Honda, Guangzhou Automobile Group and Dongfeng Group, was officially listed on May 29. Honda Motor Co., Ltd. held its first share of 65%, and the new company started to produce 50,000 economy cars annually, mainly to Europe and Asia. As the world's manufacturing industry is currently undergoing a profound strategic restructuring, many multinational manufacturing groups have begun to reduce production costs and increase market competitiveness as the ultimate goal, and carry out a new round of optimized allocation of manufacturing resources on a global scale. Since entering China in 1998 to produce cars, Honda has acquired purchasing and cost advantages for five years. From a cost perspective, setting up a car export base in China will save 20% of the cost. Honda's choice to establish an export base in China also proves that Chinese cars have begun to show international characteristics.
4[The rise of Guangzhou auto industry]
Toyota Project settled in Nansha
The Toyota Motor Corporation's 500,000 engine project settled in Nansha, Guangzhou, is a foregone conclusion. The engine production base jointly established with GAC Group has a starting capacity of 300,000 units, of which 200,000 units are exported, mainly to the Southeast Asian market. The joint venture application for the production of full-vehicle saloon cars by both parties in 2005 will also be under review by the relevant government agencies. In this way, the three most influential Japanese automakers from Toyota, Honda and Nissan have all gathered in Guangzhou. Almost all of the nearly 100 auto parts companies that have settled in the surrounding areas of Guangzhou have formed a Guangzhou auto industry with distinct Japanese characteristics. It is estimated that by 2010, the total vehicle output in Guangzhou may reach 1.5 million, and the ambition of the Guangzhou automobile segment to create “Detroit†will undoubtedly be demonstrated.
5[Domestic models on the grade]
International luxury cars have been made
Perhaps "sit-home Mercedes-Benz, open domestic BMW" will become a new Chinese proverb. BMW Group and Brilliance Motors signed a 15-year domestic BMW joint venture agreement on March 27th. The action was surprisingly fast. On October 18th and November 27th, the domestic BMW 325i and domestic BMW 530i went public. On September 8, Daimler-Chrysler and Beijing Automobile Holdings Co., Ltd. signed a framework agreement, invested 1 billion euros, plans to produce Mercedes-Benz E-class and C-class sedan, with an annual output of at least 25,000. The VOLVO S40’s domestic location has long been underway. On November 4th, General Motors announced high-profile announcements of Cadillac's upcoming home-made news and made it clear that it will be next year. As Mercedes-Benz, BMW, VOLVO, and Cadillac have been killed, the Chinese luxury car market has shown a trend of diversification. The auto market bid farewell to the era of relying solely on the introduction of economical cars to compete in the market.
6[Floating behind the gloom]
The 50th anniversary of the Chinese car
On July 15th, the 50th anniversary of the founding of the Chinese automobile industry, the day the FAW Group, FAW-Volkswagen Plant, FAW Car New Factory, and FAW Liberation New Factory laid the foundation for the FAW Group. Looking back at the ups and downs of the 50-year history of China’s autos, there is both glory from scratch and from small to large, as well as regrets about missed opportunities and unbalanced development. This year, domestic cars are blowout, with total output exceeding 4 million vehicles. China will become the fourth largest automobile producer after the United States, Japan, and Germany. The major international car manufacturers have now come to China to build a joint venture to build factories. China's auto industry and the world's automotive giants who have integrated into the global system have formed a new situation of “you have me and I have youâ€. However, behind the flashy issues, many problems such as the repeated construction of domestic auto industry, inconsistency in scale, slow localization, and low self-development capacity still cause headaches.
7[Ending Directory History Issues]
Chery and SAIC Say "Goodbye"
Near the end of the year, relevant senior executives of the SAIC Group confirmed the news that SAIC Motor had already transferred 20% of the shares in Chery. Although the industry's speculation may be related to Chery QQ's alleged plagiarism on the Chevrolet SPARK, Chery, who was committed to the development of a large group of companies only for the purpose of producing a catalog, was ultimately the only reason to be solitary. As a dark horse in the domestic car market, Chery has always been accompanied by news this year: There are always “sharing intellectual property disputes†when several series of models are listed one after another. The general manager Sun Yong’s ups and downs also affects the media. Chery's troubles this year are precisely the "live specimens" of the growth of the Chinese national automobile industry in the context of globalization. How to make national brands thrive in the strong pressure of foreign capital is still a problem that Chinese automakers have to face.
8[Japan's Mitsubishi Finale]
Fuqi expansion momentum is rapid
At the end of the year, Fuqi Group, which has been facing southeastern Anyang, welcomes good news. Daimler-Chrysler, Taiwan's China Motor and Fujian Automobile Industry Group have approved the joint venture to produce Mercedes-Benz light vehicles. The three parties plan to invest 200 million euros in the new plant in Fuzhou to produce Mercedes-Benz and Vito/Viano with a capacity of 40,000 vehicles. The Fuzhou Automotive Group's Southeast Motors is also good, with Roche’s approaching 40,000 vehicles, Delica and Fulica exceeding a total of 50,000 vehicles. Mitsubishi behind the shareholders “strongly demands†to increase their shares: Mitsubishi now holds a 20% stake in China. , while China holds 50% of shares in Southeast China, so Mitsubishi indirectly holds 10% of the shares in the southeast; if Mitsubishi’s 15% increase in shareholding in China is achieved, it will indirectly hold 17.5% of the shares in the southeast. Mitsubishi Motors also has the possibility of directly entering shareholders' South. Southeast Automotive executives disclosed that Mitsubishi’s stock increase is in the pipeline and is likely to reach an agreement. In this way, left-drive Mercedes-Benz and right-armed Mitsubishi, once lonely, the blessing is not good or bad.
9[New car listing get together]
50 new cars will be available
More than 50 new cars are available in a year, and an average of one new car a week is a real challenge for consumers. This year, Buick Regal, New Accord, M6 and other high-end cars, Paladin, Pajero speed running, overbearing SUV, Excelle, Saina, Golf such a mid-level car, Audi A4, domestic BMW 3 Series and 5 Series such High-grade vehicles, new models can easily be counted a large number, this unprecedented in the history of the Chinese automobile industry. Some commentators believe that the new car team is so huge. On the one hand, it is due to the strong pressure of market consumer psychology. On the other hand, the repeated implementation of SKD and CKD has objectively boosted the pace of new car listing. With the arrival of new vehicles, price cuts have also become a major theme of the auto market this year. In particular, almost all models of the economical cars have not been spared.
10[How high the car's threshold is]
Non-automobile capital makers
The carmaker’s heat is still buoyant this year. Not only has the original number of automakers been reduced, but also from BYD to BYD, Xinfei, Oaks, Greencool, Ningbo Huaxiang, Sany Heavy Industry, and even Wuliangye Group, etc. "Fighting for food has become a trend. Under the strict control of the auto industry by the current government departments, these foreign capitals are almost impossible to build new auto companies. It is also unlikely that they would like to invest in existing mainstream factories. Therefore, they can only adopt non-mainstream investments in an unanimous manner. The automobile production company enters the automobile industry. The decentralization of the layout of China's entire vehicle business does provide the possibility for the entry of latecomers. However, new industrial policies dominate the automobile groups that have a large income from “shell†resources, or mergers and reorganizations; while the purchase of “shells†must be automotive capital. This means that existing non-automotive capital may be cut off from entering the auto industry.
2003: Review of "Top Ten Events in China's Automotive Industry"