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On March 2nd, representatives from the National Development and Reform Commission, the China Automobile Industry Association, Sinopec Joint Stock Company, the international authoritative testing agency ISP (France), and more than 70 domestic automakers and other units gathered together. A high-level dialogue aimed at exploring the cooperation and development of China's auto industry and lubricants industry - "The First China Automotive Industry and Lubricants Industry Collaborative Development Seminar" kicked off.
Obviously, in such a context, holding such a high-level high-level summit undoubtedly has a profound historical significance. Different from the past, in addition to the exchange of technology, this meeting for the first time explored the issues of common development of the two major industries from the strategic perspective, and promoted the two industries through the establishment of a regular communication mechanism between the decision-making levels of the two major industries. Long-term collaboration and development.
Look forward to making domestic lubricants the main force
With the development of the Chinese automobile industry, the cooperation and development between the automotive industry and the lubricant industry are more pressing than ever before.
According to relevant data, as of now, the number of cars in China has exceeded 24 million. It is expected that between 2003 and 2010, China’s car ownership will increase by more than 16%. China is expected to become one of the world's most growing and largest automotive consumer markets in the first decade of the 21st century. In the lube market, China is already the world’s second largest consumer of lube oil after the United States.
In addition, the quality of machinery and equipment, transportation vehicles has been continuously improved, and the government and society have paid attention to the issues of energy conservation and environmental protection of automobiles, and put forward higher requirements for the lubricants used. Whether the lubricant industry can meet the needs is one of the major issues for the development of the automotive industry. It has also become the driving force for local leaders such as Sinopec and PetroChina to seek new developments.
Experts at the meeting pointed out that the technology and quality of China's lubricants superior companies have approached and reached the international advanced level, and domestic leading brands such as Great Wall Lubricants have developed lubricants and lubricating oils for Chinese vehicles that are suitable for use in China. It is expected to be one of the earliest automobile-related industries in China that will shoulder the task of supporting the development of the automotive industry.
Brand plagued domestic lubricants
Although domestic lubricants began to have a “rising†trend since 2000, domestic brands faced the embarrassing situation of “market share of 80% and profit of only 20%†in the entire lubricant market.
It is understood that, in terms of market profits, although high-end lubricants currently account for only 30% of the entire vehicle oil market, profits have greatly exceeded the total profit of low-end products. Although leading brands such as the Great Wall have already targeted the high-end market with their own strength and launched fierce attacks, they only grab a very poor share. The high-end market has become a weakness of local brands.
The practice adopted by foreign brands in the "Terminal Alliance Joint Venture Automotive Manufacturers" gives them unparalleled innate advantages. An indisputable fact: When the Chinese auto market, especially the car market, is controlled by foreign brands, the lube oil market, which is an important subsidiary product of automobiles, is bound to be affected by the auto market.
However, this is becoming the key for domestic lubricant brands to make a difference in the high-end market. From the various indications in 2003, domestic leading brands of lubricants have accumulated some energy and they want to break through again in the high-end market.
On the basis of the products reaching the international equivalent level, domestic leading brands have also made great efforts in brand building and terminal construction. In terms of brand building, domestic leading brands do not hesitate to use the cost of capital. Sinopec’s “Great Wall†brand invites Zhang Yimou to shoot advertisements to create a first-rate brand image, and China National Petroleum’s “Kunlun†wins the price of CCTV. In terms of sales channels and terminal construction, domestic brands have also intensified their efforts. Regarding the “Great Wall†alone, it was the first to propose a transition from manufacturing to manufacturing services, and to establish a Great Wall Lubricant Automotive Service Center chain nationwide, actively promote strategic cooperation with high-end auto repair centers, and expand the high-end market.
Each move has a symbolic meaning. "Intensifying cooperation with the automotive industry, breaking out again in the high-end market, and promoting the development of national industries together with the automotive industry" is exactly what Sinopec explained to us at this meeting.
Want to break through to help auto companies help
Strengthening cooperation with the automotive industry and developing OEM lubricants for automotive machinery equipment manufacturers is one of the most important ways for all lubricant companies to demonstrate scientific and technological strength, establish brands, expand markets, and promote product development and upgrades.
Therefore, in the OEM certification, domestic lubricant companies have performed extremely positive. A few years ago, Great Wall Lubricants began cooperation with automakers, and the products were successively acquired by Mercedes-Benz, Volkswagen, and BMW. In the domestic market, Great Wall Oil also received FAW, Dongfeng, Nanjing Auto, Beiqi and China. Many major auto manufacturers and engine manufacturers in China, such as Dongfeng, Shangchai, Yuchai, Weichai, and Shenlong Fukang, have been approved by China's major automakers. Many of these products have been designated by these companies as loading and after-sales service oils.
In the past, almost all Chinese-foreign joint-venture cars were shipped on "accompanying documents". In the special repair shops of branded cars, the owners were "designated" to use certain foreign brands of lubricants; even without such regulations, they would be It is recommended to use a foreign brand. Otherwise, the car itself mainly bears some possible vehicle accidents and damages.
Today, "this practice has been broken." In recent years, after OEM certification, the lubricating oil brands specified on the factory's accompanying documents are also well-known domestic brands. This kind of strongest gesture that represents the rapid development of China's lubricant industry has attracted the attention of more and more automakers.
Based on the division of hydraulics into hydrodynamics and hydrostatics, we have different hydraulic fluids. Firstly, hydraulic fluids for hydrodynamic applications are called power-transmission oils. Secondly, hydraulic fluids for hydrostatic application are called hydraulic oils. Moreover, in the latter application, applied pressures are high and the flow rates are low. That is why hydraulic oils have to be non-compressible fluids that transfer power within a system or piece of equipment.
Brands trouble domestic lubricants to break through to help auto companies help