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After more than ten years of development, China's LED lighting industry has grown from a few hundred to more than 2,000, of which SMEs account for about 80% of the market. However, with the continuous development of the industry, the trend of integration has also intensified. In the winter when the LED lighting industry is coming, SMEs are facing shuffling. Enterprises should hold a group to warm up, or they must fight each other. There are different opinions in the industry.
SMEs are uneasy this winter, big companies are still restless. In 2011, the market price of light sources fluctuated, and the price of light sources has dropped by about 30 so far. The market capacity is expanding, but the packaging companies above 60 have no money to earn. There are two main reasons:
First of all, the small package company has a big price war. The low price leads to the lack of guarantee of product quality, which affects the source of customers. The low order volume can not effectively control the production cost, resulting in a vicious circle.
Secondly, with the increasing number of companies engaged in the packaging industry, the production capacity exceeds the demand, which directly leads to the decline in product prices. The customer is affected by this situation, holding a wait-and-see attitude, causing some small enterprises to hoard goods seriously, the capital turnover is not working, and they have to sell the products at a price, resulting in a group of small enterprises failing to close down.
Contrary to the difficult situation of small businesses, sales of almost all large packaging companies are on the rise, with sales of some companies increasing by more than 60. Although the price of the light source has decreased, the increase in sales has led to a sharp increase in production, and with stable customers, it is possible to effectively control production costs, so there is still some room for profit.
The LED industry is reshuffled soon, and the new machine is reported. The market capacity of finished lamps and light source products will continue to increase next year, and the price will continue to decrease, but the decline will be slower than in 2011.
After the industry has effectively integrated the survival of the fittest and resources, it is more conducive to the development of powerful and thoughtful enterprises.
As the finished lamp technology matures, the recognition of LED lighting is improved. As the price gradually decreases, the market prospect of the LED lighting industry is still considerable. At present, many supermarkets and supermarkets have switched to LEDT8 lamps, and some clothing stores have begun to replace traditional halogen lamps with LED ceiling lamps. Commercial lighting may be the breakthrough point for indoor lighting in LED lighting applications. In particular, LEDT8 lamps and LED ceiling lamps, as long as the technology is further innovated, the price will be slightly adjusted, which will ignite the market.
Jointly set standards, enterprises to warm up on November 8, 2011, Sanan Optoelectronics, Dehao Runda, Tongfang, Hongli Optoelectronics, Sunlight Lighting, Dazu Laser and Ruifeng Optoelectronics, etc. More than 20 domestic and foreign LED companies were held in Shenzhen G20-LED Summit and announced the establishment of the G20-LED Product Specification Working Group. This can be said to be an important measure for enterprises to warm up, regulate market operations, and make the industry healthy.
This shows that LED companies have realized that in a tough economic situation, rather than relying on their own hard work, it is better to unite, formulate standards, standardize the market, and create a good and orderly development environment to seek common development.
Guan Yong, general manager of Sunshine Lighting, said: The challenges facing the LED industry are constantly escalating, especially in the upstream sector, represented by sapphire substrates. The investment continues to have a high fever, and the MOCVD purchased at the beginning of this year and in the middle of the year has entered the stage of installation, commissioning and commissioning. As a result, the production capacity has increased substantially, and the inventory pressure has been increased, resulting in LED companies being forced to lower prices and ensuring market share.
Gong Weibin, general manager of Ruifeng Optoelectronics pointed out that the downstream lighting market lacks a reasonable market access mechanism and national mandatory standards, resulting in uneven product quality, affecting the trust of end consumers in LED lighting.
Overcapacity in the upstream is not entirely bad news for the LED industry. Guan Yong said that overcapacity will inevitably lead to a sharp drop in upstream chips, which will lower the price of downstream LED applications. This is a good news for expanding the LED application market. The key is whether everyone's products follow a unified standard.
Guan Yong said that if LED lighting manufacturers can follow the unified market specifications, the LED application market will grow substantially next year. After all, the price of LED lighting products is now close to the price of energy-saving lamps.
The advantages of corporate cooperation complement each other, and the economists said that once the Chinese economy enters the winter, 25 enterprises will fall. With the escalation of competition in the LED lighting industry, the industry has entered a period of low profit, which will inevitably lead to large-scale bankruptcy of small enterprises with insufficient financial strength.
Faced with the double pressure of increasing industry costs and increasing labor costs, enterprises can only take the lead in the crisis if they continuously increase the added value of their products and effectively reduce costs. Most small and medium-sized LED enterprises in China have been holding the idea of ​​Xiaofu and Anan from the very beginning. Their short-sightedness and weak anti-risk ability have made the development of enterprises go with the flow. This part of the enterprise development goals are not clear, lack of brand advantage, product quality is not guaranteed, for them should strengthen their own construction, increase development efforts, enhance corporate competitiveness, otherwise it is really powerless.
We often say that the way of thinking determines the way out. For small and medium-sized enterprises with good business ideas or advanced management models, they may consider seeking alliance cooperation in the face of crisis. Choosing to cooperate with large enterprises, using their own advantages and complementing the advantages of customers and large enterprises, and striving to obtain capital accumulation and technical support, so as to make enterprises bigger and stronger, is also a good way.
Cold winter plus shuffling heavy pressure small and medium LED enterprises under pressure