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After the verification of the market and the performance of industry demand, the current financial, education, medical, power, petroleum and petrochemical, judicial prisons, environmental protection and other industries have great market potential. It is reported that only the four major state-owned banks aggregate the total demand for intelligence, which amounts to 29,482.08 roads each year, and each road is calculated at 15,000 yuan. The annual market capacity will reach 442 million yuan. In June this year, the 1st China Financial Industry Security Technology Protection Engineering Summit Forum was held in Yunnan. Leaders and professionals of the People's Bank of China, the China Banking Regulatory Commission, and China’s major commercial bank security departments jointly discussed with the bank’s technical and anti-technical engineering companies the development trend of bank technical protection projects. , Including Hengye International, Hikvision, Hanbang, the strength of the send manufacturers at this meeting demonstrated the high-end security brand image and video surveillance systems, high-definition and intelligent related technologies. In addition, we can also see a lot of security companies in the grand events of oil and petrochemical, power, medical, and intelligent building industries.
At present, the best promotion opportunity
As we all know, in some specific industries before, basically the use of foreign brands. However, with the rise of domestic related technologies and the continuous operation of marketization, these industries have begun to gradually accept domestic products, which is definitely a good business opportunity for brands that have not yet entered these industries. At this time, if we can use more marketing methods to deepen the awareness of industry users for brands and products, we will certainly be able to achieve a multiplier effect.
In fact, many industry users are well prepared. They also expect more companies to bring products that meet their actual needs. Henan has a design institute with more than 30 intelligent design personnel, but they frankly say that there are not many security companies that are usually exposed. To this end, they also set up a meeting room, looking forward to security companies to bring their unique products and technical information to them. Since users have long opened the door, security companies should be able to boldly seize the opportunity to understand the business processes of industry users and customize a stable and efficient security system for them.
Industrial Trends Bring Security Marketing to a New Turning Point
Marketing is about making sales redundant, and the power of marketing can't be ignored. With the continuous development of the security industry and the increasing demand for security protection in society, more and more advanced security products and solutions have been widely applied to various industries. 'Industrial sales' has become the consensus of the industry. Haikang, Dahua, Sunny International, Infinera and other companies have set up related industry divisions to conduct large-scale sales for certain large application industries. How to seize the opportunities in the industry sales has become a major issue for major security companies. In other words, security companies must begin to deepen the work of marketing to the industry, and gradually penetrate and influence brands, products, and technologies to win in the fierce competition.
Release date:2011/11/21 16:03:14