MANN+HUMMEL: Strengthening Local Clients' Cooperation to Implement a Localization Strategy

On September 7, 2010, Shanghai and Chongqing - MANN+HUMMEL participated in a technology product promotion conference for Germany's major suppliers sponsored by Changan Automobile Group, the second-largest automobile manufacturer in China, with a full range of automotive products. This is an important measure for MANN+HUMMEL to deepen its efforts in the Chinese market and strengthen its localization strategy.

Mr. Patrick Cudmore, VP of MANN+HUMMEL Group and Chief Executive Officer of Asia Pacific, stated: “Manheimer always regards localization as an important part of China’s development strategy. For this reason, we are constantly strengthening our local companies, especially like Chang’an. Cooperation of leading companies such as automobiles. MANN+HUMMEL has strong research and development capabilities, and our leading technologies and products can help Chinese auto manufacturers improve their competitive advantage and provide end-users with quality products."

In this promotion meeting, MANN+HUMMEL showed the core products for the automotive industry, including air filters, oil filters, fuel filters, plastic intake manifolds, and Euro 4 crankcases Ventilation systems, high-performance air-conditioning filters, etc., and introduced the latest technologies and products introduced by MANN+HUMMEL in the world, such as plastic intake manifolds.

At the same time, MANN+HUMMEL also focused on its industry-leading plastic products, such as plastic oil pans, plastic filter modules, plastic valve cover, etc., and elaborated on these topics during the seminar. The unique advantages of the products used in today's Chinese automotive market, such as high temperature resistance, wear resistance, light weight, low cost, environmental protection and energy conservation.

As early as 2005, MANN+HUMMEL began cooperation with Changan Automobile to provide a crankcase ventilation system for its 2.0 gasoline engine. With the reorganization of AVIC Automotive in 2009, Changan Automobile has become China's second largest automobile manufacturer, and its quality requirements for auto parts are getting higher and higher, and cooperation with European and American auto parts companies such as MANN+HUMMEL is also increasing. close.

MANN+HUMMEL has always attached great importance to the Chinese market. Despite the global economic downturn in 2009, MANN+HUMMEL sales in China still achieved a strong growth of 45%. MANN+HUMMEL not only provides Chinese customers with localized products and services that are faster and closer to customers, but also aims to become a core partner for local customers to help them improve their technical specifications and market competitiveness. The booming MANN+HUMMEL is moving forward with the goal of China's top suppliers and Asia's top five suppliers.

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