In the first 11 months of 2012, China's total sales of medium-to-heavy trucks totaled 842,000, a decrease of 23%, of which heavy trucks declined by nearly 30%, far exceeding expectations.

However, the reporter learned from the annual dealer meeting of Dongfeng Commercial Vehicle Co., Ltd. that Dongfeng Commercial Vehicle Co., Ltd. accumulated sales of over 170,000 heavy trucks, and expects annual sales of 180,000 vehicles. The decline is in line with the industry, and sales and market share continue to be the No. 1 in the industry. The world's leading position. Among them, the cumulative sales of heavy trucks in the first 11 months of nearly 120,000, the market share showed a growth trend; in the card before the cumulative sales in November exceeded 50,000, an increase of 7% against the same period last year, further consolidating the benchmark position in which the card field.

In 2012, the market was severely frustrated by the macro-environment, domestic GDP growth fell below 8% for the first time in ten years, and 4 trillion investment continued to cause excessive transport capacity for truck demand. The domestic medium- and heavy-duty trucks will decline more than in 2011. How is the market going in 2013? How will Dongfeng face?

Huang Gang, general manager of Dongfeng Commercial Vehicle Co., Ltd. analyzed that: “The implementation of the National IV emission regulations will be the biggest challenge for the entire industry in 2013. Due to the difficulties brought by the State IV, the conditions for implementation, the vehicle cost and other factors and excess capacity The impact of stacking will bring greater uncertainty to the medium and heavy truck market in 2013."

Huang Gang predicts that the total domestic medium-to-heavy trucks will remain at a scale of about 900,000 vehicles in 2013. To this end, he proposed that Dongfeng Commercial Vehicles' sales target in 2013 will remain at least 180,000 units and its market share will not be less than 20%.

Tong Dongcheng, deputy general manager of Dongfeng Motor Co., Ltd., said: "In the era of micro-growth, how to survive and develop is a major issue that all auto companies, including Dongfeng, have to face. In the face of major changes in the industry, Dongfeng Commercial Vehicle Company adheres to the established The strategic goals are unwavering, steadily advancing mid- and long-term strategic projects to enhance core competitiveness, and responding to changes in the environment with a positive spirit of change, and developing sustainable strategies such as technological leadership, quality and branding, comprehensive revenue management, and globalization. Is committed to sustainable profitability development."

From the perspective of the truck industry, implementation of the National IV emission regulations will be the biggest challenge for the industry in 2013. The combination of factors such as technical difficulties, implementation conditions, and the cost of the entire vehicle, as well as the superfluous impact of overcapacity, will curb the demand for 40,000 vehicles. In 2013, the medium- and heavy-duty truck market will have large uncertainties, with a total estimated capacity of about 900,000 vehicles.

At present, profound changes have taken place in the medium- and heavy-duty truck industry. The entire industry not only faces a decelerating market, but also faces cost challenges. Huang Gang, general manager of Dongfeng Commercial Vehicle Co., Ltd., said: "It seems that the demand is only a drop, but in fact the commercial vehicle industry is facing a full range of challenges."

Although the industry has already begun to transform, the Dongfeng Commercial Vehicle Business Annual Conference still takes the theme of “transition” as its theme, in order to further deepen the transformation to meet market challenges and lead the industry.

In 2013, the operation management and marketing activities of Dongfeng Commercial Vehicle Company not only focused on the current year, but also achieved a sustainable development based on a medium and long-term vision, based on a micro-growth environment. Dongfeng Commercial Vehicle Co., Ltd., with a simple scale of growth, has transformed into an intensional, quality-benefit-oriented development; with simple price competition and homogenous competition, it has transformed to enhance the market adaptability of commodities, continuously creating value for customers, and enhancing customers’ Satisfaction, thus gaining market leading edge.

After a long-term accumulation of joint ventures, the management team of Dongfeng Commercial Vehicles has become more and more professional. The full-value chain collaboration including good management capabilities, mature product platforms, rich product lines, and strong marketing capabilities is in a good state of cooperation. . Under the low-level environment of the industry, Dongfeng Commercial Vehicle Co., Ltd. accelerates adjustments and responds quickly, deepens internal coordination, and makes the increasingly mature “iron triangle” mechanism more effective.

Dongfeng Commercial Vehicles Co., Ltd. is a leader in independent research and development technology for domestic commercial vehicles. By adopting new technologies to achieve energy reduction and environmental improvement, it actively researches technologies such as hybrid power, light weight, and energy recovery, and comprehensively enhances the ecology of key models. Sexuality and economy, thus promoting technological progress and industrial upgrading of the entire industry. In particular, to strengthen energy-saving and consumption-reduction guidance, prepare for the fourth national laws and regulations and stricter emission standards, so as to avoid industry shocks.

In terms of going abroad, Dongfeng Commercial Vehicles, while striving to increase its export volume, paid more attention to the image of the “Dongfeng” brand overseas, expanded its service network, improved service quality, and enhanced customer value. While grasping the market, Dongfeng Commercial Vehicles repaired itself and leanly managed to take the market down as a normal condition.

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