In the last week of July, Audi imported compact SUVs, and the start price of 377,000 yuan surprised many consumers. At the same time, the official offer of Malibu may make many people feel tempted. In addition, the China Automobile Association also released forecasts of 20 million cars this year. More news or let us take a look at this week's number to say:

● Audi Q3 sold 37.77-47.9 million. On July 25, 2012, the Audi Q3 was officially launched in China. The new car launched a total of 3 models: 35 TFSI Comfort, 40 TFSI Sport, and 40 TFSI Off-road. 37.70 million -47.90 million.

In fact, the three major luxury brands Audi, BMW and Mercedes-Benz in the first half of this year's "battle" is also becoming more and more intense. According to the latest statistics, among ABB’s three luxury brands, global sales rankings in the first half of this year were consistent with last year’s full year, followed by BMW, Audi, and Mercedes-Benz. Among them, the gap between Audi and BMW is narrowing, and the gap between Mercedes-Benz and the former is increasing. I think it is because of this that it was not until some time ago that Cai Che was accused of being questioned by leadership.

In the Chinese market, in the first half of the year, Audi had the highest sales growth. In the first half of this year, it increased by 37.8% year-on-year to 193,900. BMW sales rose 30.4% to 147,600 vehicles. Mercedes-Benz sold only 99,400 vehicles in China, a year-on-year increase of 7.8%. In addition, we also see that Audi will also introduce major actions to more segmented models and performance models in China this year. Although Q3 will not threaten the domestic BMW X1 for the time being, the Q3 that will soon be made in China will increase and reduce the displacement. BMW will take this into consideration. Looking at the entire Chinese market at the same time, it may be the same.

● Mai Rui Bao official offer up to 25,000 on July 26, Shanghai General Motors Chevrolet official announced that from July 26 onwards with the national regional dealers to organize preferential activities, the Mai Rui Bao system price reduction, a drop of 2-2.5 Ten thousand yuan. As for the duration of this preferential activity, official officials said that they would make decisions based on market conditions. According to our understanding from the dealers before, before the official announcement of the price adjustment, Malibu had a preferential rate of RMB 10,000 to RMB 15,000 in various regions. Then the official announcement of the adjustment will be slightly higher than the original, which will help the car in the market.

Mai Rui Bao Official Offer Price Original Price (RMB 10,000) Decrease (RMB 10,000) Present Price (RMB 10,000) 2.0L   Comfort version 16.99 ↘ 2 14.99 2.0L   Deluxe Edition 17.99 ↘ 2 15.99 2.4L   Deluxe Edition 19.99 ↘ 2.5 17.49 2.4L   Ultimate 22.99 ↘ 2.5 20.49

Mai Rui Bao before the official price adjustment, the price range of 16.99-22.99 million (the original price of 162,900 yuan models did not sell), the price range after the price dropped to 14.99-20.49 million yuan. The price range after the price reduction can already be basically the same with the Korean brand that has been known for its high performance-price ratio in the same model. In terms of configuration, the entry-level model does not make people feel that the configuration is too simple to meet the daily needs of consumers. use. From this point of view, Mai Rui Bao will usher in spring sales.

In the previous market survey of the car home, we found that the mid-size car is currently the mainstream market discount of 2-3 million, which is about 10% off the car price. This also allows many medium-sized cars to directly enter the compact car price range, the price of less than 150,000 yuan, a high level, more space and so no doubt make this level of models more popular among consumers. In addition, for pressured dealers, the direct discount from manufacturers is also a good thing.

In fact, the decline in vehicle prices has now become a common phenomenon in the auto market. The higher the price, the higher the level of the model, the greater the price reduction. In the final analysis, it may be that the "sales target" is causing the goods, and in the face of this price war that does not seem to be the bottom line, car manufacturers bear the risk of reducing the brand's influence and the vehicles do not preserve their value; dealers are faced with a drop in profit and then drop. The pressure that large stocks of stocks cannot be turned around; and consumers will also worry about whether they have quality assurance for the vehicles they purchase. For the old owners, they will feel “not worth it”. From this perspective, an unreasonable price war will affect every aspect of the industry chain, and reasonable reduction of costs to reduce vehicle prices while ensuring quality is king.