Expanding the Michelin Chicha Retail Institute Upgrade in Automotive Aftermarket

On February 24, 2013, the reporter learned from Michelin that the newly upgraded Michelin Chi Chi School of Retail has officially debuted in Shanghai. The college is the first professional vehicle maintenance training college to comprehensively train, standardize, and systemize training services in the domestic automotive market . It is understood that Chi-plus Retail Academy is a training and integration platform for Chi-plus Networks, which provides Chi-plus shop owners and employees with a series of courses including basic knowledge, operating skills, sales skills, and retail management. Platforms, based on the different positions in which they find their own learning content.

According to industry insiders, as China's auto market has entered a period of stable growth from high growth, the contribution of automobile after-sales service profits to the auto industry cannot be ignored. According to the “Inexact Talent Report” jointly issued by six ministries and commissions including the Ministry of Education and the Ministry of People's Insurance of China, at present, there is a gap of at least 1 million in the post-automobile market in China. According to Michelin's introduction, the newly upgraded Chika Retail Academy can train more than 3,000 professionals for the Chinese auto aftermarket each year.

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