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This year's heavy truck market is so bleak that all companies have lost confidence. In an interview with reporters recently, Zhou Yinchao, assistant to the general manager of Shaanxi Automobile Group and general manager of Shaanxi Heavy Duty Truck Sales Co., also believes that this year's heavy truck market sales are expected to be between 700,000 and 800,000 units, which will continue to maintain double-digit declines over the same period last year.
Although it is in a light market, Shaanxi Automobile's industry status is gradually rising. According to data from the China Automobile Association, in April of this year, Shaanxi Automobile leaped to the top three of the monthly industry with sales of 9602 units. In May, once again, with 9192 units, Shaanxi Auto once again ranked among the top three in the monthly industry.
Zhou Yinchao said that the off-season market will also find a breakthrough point. Although the heavy-duty truck market has declined, there is still demand. "The more off-season, the more vicious the Shaanxi Automobile must be for business indicators and market share."
To this end, Shaanxi Automobile has adopted four major measures to cope with the market downturn.
First of all, Shaanxi Automobile has done a lot of work on products based on the current market situation. In early 2012, Shaanxi Automobile launched the new DeLong M3000 heavy truck for the standard-laden market based on market demand. Because of its high comfort, good appearance, good fuel economy, and low weight, the M3000 series has a very good market response, with sales reaching nearly 3,500 units as of May. In addition, for another strategic market, the natural gas heavy truck market, Shaanxi Auto's sales have been nearly 3,000.
Second, "the more the market is off-season, the more it is necessary for the people of the country to hear the voice of Shaanxi Auto." A few days ago, Shaanxi Automobile opened the “2012 Biyano Action†for Shaanxi Auto Heavy Duty Natural Gas Products nationwide. At present, it has held four stations, which is May 10th in Wuhai, Inner Mongolia, and May 18th in Hebei. , June 5 in Binzhou, Shandong, June 26 in Tangshan, Hebei. These activities will help users to further understand Shaanxi's products and play a positive role in Shaanxi's efforts to consolidate and develop the market.
Third, improve user satisfaction and reduce financial pressure. Dai Xianshu, the chief financial officer of Shaanxi Automobile Group, believes that sales in the heavy-duty truck market have fallen, and major heavy truck companies have experienced excess capacity. In order to increase sales, the price war has become an inevitable trend, and the financial pressure of the company has suddenly increased. Shaanxi Auto also had to face a severe financial situation. In order to reduce the pressure on the financial side, Shaanxi Automobile on the one hand to ensure timely delivery, on the other hand, actively reduce the user complaint rate, improve service efficiency, improve user satisfaction rate, in order to drive sales to increase and reduce Shaanxi Finance's financial pressure. In addition, Shaanxi Steam is also actively reducing costs internally.
Fourth, during the downturn of the domestic market, Shaanxi Automobile adopted the strategy of “walking on two legs simultaneously†and the export of products became another bright spot for sales of Shaanxi Auto. As of May, Shaanxi Automobile has exported more than 3,000 vehicles.
Speaking of this year's heavy truck market, Zhou Yinchao told reporters that the overall sales volume of China's heavy truck market should be between 700,000 and 800,000 vehicles this year. With the current industry's 38% decline, the goals of major heavy truck companies this year cannot be completed in any way. In addition, the recent batch of infrastructure projects approved and approved by the country will not have too much impact on the heavy truck market. "The start-up speed of these infrastructure projects will generally be very slow. This will have little impact on this year's heavy-duty truck market. The extent of the specific impact on the heavy-duty truck market remains to be seen."
Shaanxi Auto’s sales of heavy trucks are expected to reach 700,000 to 800,000 units this year