Chinese auto parts companies urgently need to “go global” to layout globally


At present, among the top ten companies in China's auto production and sales, except for Great Wall Motors, they all have joint ventures and partnerships with international auto giants. The most common is the joint venture with three foreign car companies. In the auto parts manufacturing sector, foreign companies are allowed to establish wholly-owned factories. Therefore, in addition to independent parts and joint venture parts and components companies, the wholly foreign-owned parts and components companies are the ecological status of the Chinese auto parts industry.

Auto parts manufacturing industry is in transition
Recently, at the 2014 (Fifth) Global Automobile Forum held in Wuhan, Wang Ruixiang, Chairman of the China Machinery Federation, said: “The Chinese auto industry is also in an era of comprehensive and deepening reforms, from big to strong. The key period.” In fact, China’s auto parts manufacturing industry also faces a critical period from big to strong.

As the world's largest auto market, China is an attractive market for global auto parts companies. It is worth noting that, just like the situation faced by Chinese domestic auto companies, local parts companies still have a long way to go from world-class global suppliers.

Multinational suppliers have many years of experience in working with the world's largest OEMs. After entering China, they can quickly incorporate the Chinese market into their global R&D network. In contrast, China’s domestic component suppliers are inherently insuf- ficient. Although Chinese domestic component suppliers have price advantages and are good at manufacturing machinery, they still lack the integration capabilities of electronics, components, and systems. The short-term gap is hard to make up for. In terms of research and development capabilities, not mastering the true core technology is also a weakness of local suppliers. Dr. Yang Xiaoming, president of Delphi China, believes that local suppliers should strengthen their technological competitiveness and strive to narrow the technological gap with international suppliers.

As more and more local auto brands prefer to choose multinational component suppliers, the market share left to local suppliers is getting smaller and smaller. However, there are also opportunities in this area. Jack Perkowski, chairman of JFP Holdings, stated: "Today, some multinational supplier groups are only local suppliers decades ago, but they have achieved global distribution through mergers and acquisitions. This is also worth learning from Chinese domestic suppliers. ”

Overseas mergers and acquisitions can achieve full complementarity

On September 19th, the closing ceremony for the acquisition of the rubber and plastics business of Boge, a subsidiary of the ZF Group, was held in Damme, Lower Saxony.

It is understood that Germany’s Bogo Company is the third largest supplier of automotive vibration reduction and lightweight components in the world. The main business of Times New Materials is the supply of vibration-reducing noise-reducing products and polymer composites for the rail transit industry and other industrial fields. material. In the era of new materials to 290 million euros overall acquisition of Germany's ZF Group's rubber and plastics business, which is China's largest purchase in the European auto parts industry so far. After the completion of the acquisition, Times New Materials will own all the assets of Bogota in Germany, the United States, France, China and other related bases. Times New Materials will rise from the current 30th to 15th in the world non-tire rubber industry rankings. Around.

In an interview with the media, Boge CEO Bremer said that the market layout of the two companies is complementary, CSR Group has a very good market network in China, and Bogot and the European automotive companies have a good relationship, but They currently do not have a pure Chinese customer. Through the acquisition, both parties can share market advantages and benefit from exchanges in materials research and development and professional and technical knowledge.

Statistics show that last year, Chinese companies conducted nearly 30 mergers and acquisitions in Germany, continuing the upsurge of Chinese companies' acquisitions of German high-end manufacturing after 2010. According to industry sources, overseas mergers and acquisitions by Chinese companies are a period from 2000 to 2009. At this stage, Chinese companies have insufficient experience in mergers and acquisitions and their strength is insufficient. The main consideration for acquisition is price factors. At that time, some Chinese companies bought heavy-duty packages after they bought unfavorable German companies. Some companies were even dragged down. After 2010, this situation is very rare. Chinese companies have gained strength and experience. In recent years, most Chinese companies have purchased corporate qualifications that are relatively good. Several of the bankruptcies that have been acquired have also successfully turned around. Many companies have increased their core competitiveness through mergers and acquisitions.



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