"Because of the performance of power batteries, in the early stage of the development of new energy vehicles, large-scale cars and small cars have more market advantages." On October 29, the development of new energy vehicles and key parts industries was held in Changxing County, Zhejiang Province. At the seminar, Director Wang Qing of the Research Office of the Development Research Center of the State Council said that the leaders of the Changxing County government, senior industry experts and senior executives discussed the development trend and strategic route of new energy vehicles in the third- and fourth-tier cities. .
At present, China's new energy vehicles are divided into high-end models and mid-end models with low speed, and low speed is miniature. The high-end models are mainly headed by Tesla. The mid-end models are mainly developed by some Chinese independent brands. The low-speed models are mainly urban and rural, facing about 800 million urban and rural residents in China. Just a short time ago, around October 21, Toyota and Daimler sold Tesla’s shares almost “before and behind.” Of course, from the perspective of investment, both companies “cash out” and benefit. Ten times, but in fact, after the sale of Tesla, Toyota and Mercedes will move to the more demanding mid- and low-end electric vehicles in the future, which shows the market potential of low-end and mid-range electric vehicles.
2014 is the first year of new energy vehicles entering the family, and it is also the outbreak of the development of new energy vehicles. According to the data released by the China Association of Automobile Manufacturers, the cumulative sales of new energy vehicles in January-September 2014 was 38,000 units, a year-on-year increase of 2.8 times, of which 12185 units and 11777 units were produced and sold separately. The production and sales of plug-in hybrid vehicles were respectively Completed 8507 vehicles and 8700 vehicles. Among them, the sales of pure electric vehicles completed 22,258, and the sales of plug-in hybrid vehicles completed 15,905. In the quarterly view, the production and sales volume of new energy vehicles in the first quarter increased by 1.8 times and 1.6 times, and the production and sales in the second quarter increased by 2.7 times and 2.9 times, and the production and sales in the third quarter increased by 3.9 times and 3.8 times.
Director Wang Qing said: "The growth of new energy vehicles is related to the simultaneous optimization of national policies." This is not bad. On October 29, the Ministry of Industry and Information Technology officially announced the second batch of "purchase of vehicle purchases." Tax New Energy Vehicle Model Catalogue. In the second batch, a total of 28 passenger cars were eligible for exemption from purchase tax, and all 28 passenger cars were pure electric vehicles. The policy is so strong, is the development of new energy vehicles “smooth sailing”? According to the reporter, at present, the development of China's new energy electric vehicles is still hindered.
At present, the development of electric vehicles must break through the triple obstacles. At present, the development of electric vehicles is not so "smooth sailing", mainly facing three obstacles. These are technical barriers, market barriers and policy barriers.
First of all, from the technical obstacles, the core components, although the speed of technological innovation is very fast, there is still a certain gap with the requirements of consumers. From the current situation, in particular, some bottlenecks in the performance improvement of power battery technology have led to a certain gap between safety and the price of the whole vehicle, as well as the mileage of the continuation and the requirements of consumers. According to the survey, the potential consumer groups of new energy vehicles are required to continue the mileage of 300 kilometers. The current 300 kilometers is not a big problem. The key issue is price and charging, because slow charging is not more than 2 hours in principle, but slow charging is now difficult to achieve.
The second is the market barrier. It mainly includes the following aspects. First, the price of the whole vehicle is still relatively high. Although there is subsidy on this side, as an ordinary consumer, it is necessary to compare the economic performance of electric vehicles with traditional fuel vehicles. . Another is that the selection is insufficient, the models available to consumers are limited; the other is that the production and quality of the products need to be further improved. In this process, consumers will have many problems in the maintenance and repair of new energy vehicles. There are still some misunderstandings in consumer concepts and concepts.
The third is a policy barrier. From a policy point of view, it is subsidies, as well as the reduction of purchase tax. According to Director Wang Qing of the Research Office of the Development Research Center of the State Council, the original intention of these policies is good, and it has a great effect on the promotion of new energy vehicles, but there are big problems in the later implementation.
The issue of unified national and local catalogues, despite the national catalogue, is more difficult to unify local catalogues. Another is that the consumer's free choice is relatively weak. There are still many problems in the transfer of thousands of people in the transfer, second-hand car transactions, and even scrapping. There is no special matching compatibility between consumption subsidies and encouragement directions.
Where is the policy force to break through the obstacles?
Where is the policy force for new energy vehicles to break through barriers? According to Wang Qing, director of the Research Office of the Development Research Center of the State Council, from the point of view of the policy, the first is to liberalize the market access of new energy vehicles, encourage technological innovation and innovation in business models, especially to build a fair and transparent The competitive environment takes the promotion of key components as a major direction and finally achieves the goal of activating the consumer market. The current policy of access is difficult to allow social resources to develop space for new energy vehicles.
Another is to promote some products with development potential and demonstration effects. In the early stage of the development of new energy vehicles, one is mainly based on public transportation, and the other is mainly small cars. Because of the current performance problems of power batteries, it has a market advantage in the development of large cars and small cars.
It is also necessary to increase the procurement of the government and the group to guide the development of low-speed electric vehicles in areas with production and market conditions. Because low-speed electric vehicles are a very important resource for developing new energy vehicles in China, because they have market demand and no subsidies, the current problem of low-speed electric vehicles is how to regulate development.
The other is to provide a reasonable and effective subsidy policy, especially from the production line to the consumer. Director Wang Qing believes that small and medium-sized cities may be the best direction for new energy vehicle pilots.
Establishing an innovative industrial cluster According to Liu Gang, deputy director of the Economic Research Institute of Nankai University, the current short-distance express delivery vehicle is 5 million to 6 million, which is also a market demand for the development of micro-cars in the future. Based on various data, it is estimated that the market demand for micro electric vehicle products that are initially used to meet the needs of rural and small towns is about 100 million to 150 million. The annual electricity bill for a vehicle is about 1,000 yuan. For low-income families who are just getting rich, the demand is huge.
Faced with such a large market demand, Liu Gang, deputy director of the Economic Research Institute of Nankai University, said: "Electric vehicles are currently in China with completely independent intellectual property rights. Now it is the beginning of new energy vehicles. At present, there are only industrial clusters and there is still no innovation cluster. It is understood that the current industrial layout of electric vehicles is mainly in Guangzhou, Hebei, Shandong and other places, and the mini electric vehicles are mainly in Shandong Province.
At present, the Zhejiang urban agglomeration has been selected into the first batch of new energy vehicle promotion and application cities, and is responsible for the promotion of 10,100 new energy vehicles. In addition to its advantageous geographic location, Zhejiang Changxing has a leading battery enterprise group represented by Tianneng and Chaowei in the development of new energy automobile industry. The automakers mainly include Kangdi and Ruihua, respectively, which produce new energy. Passenger cars and buses. Liu Gang, deputy director of the Economic Research Institute of Nankai University, said that the industrialization and scale of electric vehicle development in the future will drive the development of electric vehicle technology.

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