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The emergence of new light source LEDs makes the lighting industry lively and extraordinary
In recent years, the lighting industry in East China has developed rapidly, and the emergence of new light source LEDs has made the lighting industry more lively. At the same time, the geographical, economic and cultural advantages of the East China region have also had different impacts on the development of the LED lighting industry. The emergence of major professional lighting stores has also become a symbol of the prosperity of the lighting industry in East China. In 2014, despite the overall unsatisfactory environment of the lighting industry, lighting companies in East China actively responded to and changed their minds to protect their market share. Hot spot 1, more professional. With the intensified competition in the lighting industry, the traditional lighting sales model can no longer meet the needs of consumers. The first- and second-tier cities in East China have begun to implement soft-packing customization and other modes to provide customized services for consumers and strive to be first-class lighting experts. Hot spot 2, more fashionable. In East China, the pursuit of new trends and trend-setting has never stopped. The style of lighting that is popular in Shanghai every year can always set off a trend. In the Jiangsu, Zhejiang and Shanghai regions, the lighting industry is ahead of its strength, and their every move can always attract industry attention. Hotspot 3, smarter. In the East China region, there are many shops, and the strength of the business is endless. The total sales of lighting products in individual prefecture-level cities are even far greater than those in other districts. In recent years, powerful businesses have begun to focus on intelligent products, and consumers' eyes have gradually focused on this. The retail influence of Shandong Province is constantly improving in the wholesale-oriented market in Linyi, Shandong. The wholesale lighting is mainly made of aluminum acrylic flat light, low-pressure crystal light and LED citrine light. In retail, Linyi high-end lighting stores and lighting merchants They all have shares, such as Linyi Huaqiang Lighting Plaza, Liangmeijia Lighting, Tianma Lighting, Xinfengda Lighting, and Yangyang Lighting. Their product types are mainly European lamps, Chinese lamps and modern minimalist styles. Since most of the current lighting products are embedded with LED light sources, the price is also affected by the price of LEDs. Except for some pure lighting products that do not contain light sources, lighting products have declined. When consumers choose lamps, the first consideration is product quality and after-sales service. In the field of lighting sales, modern low-voltage lamps, LED aluminum lamps, LED low-voltage lamps, LED citrine lamps are mainly based on wholesale and retail, which is determined by the positioning of lighting brands and products. In addition, store decoration grades and manufacturers' requirements will also affect the sales model of lighting products. As far as the current consumers are concerned, consumers in the rural and rural markets generally prefer fancy, multi-functional lighting styles, and the price is not high, so LED low-voltage lamps have become the main force in the township market. In addition, LED aluminum lamps have become the mainstream of lanterns for consumption in the township market due to their simple installation, easy maintenance and low price. For the middle and high-end consumers, young consumers are mainly modern, European-style lighting, while older and culturally-savvy consumers prefer Chinese-style and new-Chinese lighting products. This is determined by the level of consumption of consumers, the level of education, and so on. With the continuous expansion of Linyi Lighting's influence in various parts of Shandong's northern Jiangsu, many surrounding retail consumers have come to Linyi to choose the lights. Therefore, the high-end lighting manufacturers in Linyi Lighting City are also increasing, and many good lighting brands are stationed, such as Jinda. Source, Melody, Oswego, Rollsville, Joe Ben, Flores, Otis, Ming Mu Shijia and so on. It is reported that the 90 lighting fixtures in Shandong have set up Shandong Subei distributor or operation center in Linyi, such as NVC, Midea and Huayi. At present, the Linyi lighting market currently has more than 1,000 lighting and lighting business operators. With the further intensification of the homogenization phenomenon, the merchants face the double test of product quality and price, and the profits are getting thinner and thinner. In order to change this situation, businesses began to focus on retail and engineering, and made some breakthroughs. In the next two to three years, LED light sources will go deeper into the field of lighting, and the lighting market will have a diversified development trend. Lighting manufacturers will usher in a new development climax. Shanghai Fashion Capital leads the trend of lighting For the fashion capital of Shanghai, the pursuit of new trends and trend-setting has never stopped. The lighting style popular in Shanghai every year can always set off the trend of a certain period of time. This year, the Shanghai market lighting is still dominated by simple styles. American, European, modern, classical, wooden and other styles of lighting have their own merits, which is closely related to Shanghai's culture. In terms of lighting retail sales, overall sales have declined due to the current large market environment. In addition, the impact of e-commerce has a greater impact on the lighting retailers' homes, which has also triggered a large number of businesses to enter the e-commerce field. In terms of storefront display, LED lighting accounts for more than 85, and most of the store's main lights are LED lights. According to a lighting business, the consumers who enter the store now mention LEDs. Whether they really know and understand LEDs, most consumers will consider them based on two aspects: 1. LEDs are undoubtedly energy-saving; 2. LEDs are a kind of New Fashion. In terms of inventory, merchants who make lanterns have always had very few inventories, and the products that are generally stocked are all popular products, which is related to industry habits. Nowadays, the logistics network extends in all directions, convenient and fast, and the average consumer rarely picks up the goods on the same day, so there is no backlog in the merchant inventory. At present, the lighting brands that are more eye-catching in Shanghai include Op, Philips, New Terri, Panasonic, NEC and other brands. Shanghai is a city with a strong brand awareness. Consumers generally consider brands when choosing lighting, followed by quality, style and function. According to the reporter's observation, more consumers this year favor smart lighting products, which is also the new wave of Shanghai lighting purchase. This year, there are fewer new merchants in the Shanghai market, but most of the stores have been upgraded and have their own unique styles. The exhibition halls are generally divided into smart areas, LED areas, etc. More of the real-life experience, but also a lot of homes. Lighting combines other features such as the combination of lighting and sound, and the perfect combination of lighting and smart furniture. On the basis of lighting and decoration, it more caters to the quality pursuit of modern people. In today's highly competitive market, polarization is particularly prominent. Strong merchants are constantly seeking innovation, constantly exploring new market demands and new potentials in their business. They can also take advantage of the trend and continue to weave their own communication networks, such as the designer circle. , engineering channel circle, etc. At the same time, they make rational use of the emerging e-commerce platform, quickly cut in, can truly combine online and offline, use their physical advantages to direct online customers to the offline experience; and small and medium-sized businesses are dying, entering business difficulties Bureau, immersed in the business era, in the future such businesses will all be eliminated. The overall effect of Anhui specialty stores has not reached the current expectations. The more popular lighting in Anhui market is European lamps, simple crystal lamps, simple lanterns and Chinese lamps. In terms of lighting style, there has not been much change compared with last year, because the lighting has been basically shaped after years of development. Because the lighting market is slightly weak, some lighting products with functions such as anti-mosquito, sterilization, intelligent lighting, and charged fans can always cause a sensation in the market. At present, LED lighting can achieve energy saving, dimming, and more artistic, in line with the consumer's aesthetic concept. When consumers choose lamps, they generally consider factors such as price, style, and brand. According to the reporter's observation, the consumer level of crystal lamps, European lamps, Chinese lamps and other lighting products is at a medium-high level. This part of the consumers generally have higher incomes. They pursue high quality of life, so they buy lighting, and the key consideration is lighting and The style of decoration is followed by price and function. In the Anhui market, Knock, Qihao, Kaiyuan, Baohui, Jinda. The sales of lighting brands such as Weishahua and NVC are good. Among them, NVC lighting has developed very well in recent years. The reason why consumers choose it is mainly because of its high brand awareness and good product quality. And Baohui, Jinda. Weishahua, Kaiyuan and other brands have always been dominated by high-end consumers, and their agents are also local strengths. Because they are professional lighting, they have rich experience in customer development, brand operation, etc. At the same time, they have accumulated a lot of reputation in the market for many years, and consumers have higher loyalty. In the Anhui market, the lighting store is mainly a store of simple lanterns, and the number of specialty stores has increased compared with last year. But overall, the store did not achieve the expected results, mainly because of the simplification of the store model and the impact of e-commerce development. To create a space for self, the picture shows the Philips Fashion Lighting Museum in Hefei, Anhui Province. The lighting market in Fujian Province has been polarized in recent years. As consumers continue to deepen their understanding of lighting products, most consumers tend to rationalize their choice of lighting. After all, the market demand is different. The high-end consumer groups are mainly concentrated in the hands of big merchants. This part of the consumer group will affect the consumption of the surrounding areas and drive high-end consumption. In the lighting market in Fujian, the merchants pay great attention to the brand and positioning. These representative lighting stores include Jiaxin Lighting, Xinwenxing Group, Minghao Lighting, etc. They all hold big lighting brands, such as Jinda. Weishahua, Otistin and Huayi. It is reported that Jiaxin Lighting is the largest lighting store in the whole single store in Xiamen. Its general manager Dai Jiangbo complained to reporters. In recent years, the market competition is fierce. Jiaxin Lighting has been focusing on engineering and focusing on the high-end market. But nowadays, the engineering field is a bit inferior and actively attacking the home improvement field, because they know that retail is not to be underestimated. Similarly, Huang Suying, general manager of Xinwenhang Group's Xiamen store, also felt the pressure from the market. The positioning of Alterstin decided that they can only do high-end market, so they have to work harder to stabilize the market position. In the Fujian market, there are no brands of lighting products, only styles, which is the most profound experience of small and medium-sized lighting businesses. Ordinary consumers come to buy products, often shop around and add online scouring. Therefore, small and medium-sized lighting stores only have to update their product styles and adjust prices to have a foothold. This is also the small and medium-sized lighting business in Xiamen Guolian Building Materials City. The reason for the frequent liquidity. In recent years, due to competitive pressures, the storefront decoration has not been high in frequency. Some stores have not been renovated for 5 years, which is contrary to the pursuit of innovation and experience in lighting products. The demand for lighting in Jiangsu Province is still at present. The lamps that sell more in the Jiangsu market are modern lightings with unique types and universal use. According to the reporter's observation, the reason for the popularity of modern lighting is the improvement of consumers' living habits and quality of life. Modern lighting is more in line with their aesthetic requirements. This year, Jiangsu lighting stores are constantly being updated, and hardware facilities and decoration grades are constantly improving and improving. Many lighting stores are also undergoing renovations, adding some high-end accessories, such as furniture, sofas, decorations, etc., highlighting the effect of lighting. In addition, the lighting store area is also expanding. Jiangsu's lighting products are mostly retail-oriented, with only a small number of merchants developing land and county market channels. The development of distribution outlets has problems such as high logistics costs and difficulty in inventory, and it is currently difficult to solve. In the business view, manufacturers should support businesses to develop distribution outlets, and help maintain outlets, giving businesses some support in logistics, inventory and other aspects. A lighting business revealed to reporters that although the profit of distribution is very high, but the maintenance is difficult in the later stage, the product damage rate is high, so the implementation is more difficult. In addition, the merchant still needs to do inventory, although the product does not have much difference, but the product style The update speed is very fast, and it also affects the sales of the merchants. In the past two years, lighting products have not been innovative, but the product styles are constantly updated. The lighting market will continue to be hot as the market still has demand. Zhejiang manufacturers to do lighting experts on the current decoration style, most consumers like simple, generous, beautiful appearance of lighting. With the increasing consumer groups after the 80s and 90s, the simple style of lighting is increasingly favored by consumers. Affected by the overall environment, the competition is becoming increasingly fierce. The entire lighting industry is particularly deserted compared with previous years. Some merchants who do lanterns want to do business photos, merchants who do business photos want to do lanterns, and merchants are generally making money. psychological. In the Zhejiang market, a small number of merchants have withdrawn from the lighting industry for various reasons, but some merchants have made up in time, and the overall situation is in a state of balance. According to a lighting company in Hangzhou, if you want to have a foothold in the lighting industry, the brand selection, business philosophy and service level of the business are crucial. At present, the lighting industry's consumption environment is getting worse and worse, the products follow the trend is serious, and now consumer demand is low, most consumers choose products with price as the primary reference factor, and the concept of lighting brand is not strong. In the Zhejiang market, many lighting companies have taken new ways to inject new blood into the storefront by taking the storefront and introducing new models.