Recently, led by the Ministry of Transport, the National Development and Reform Commission, the General Administration of Quality Supervision, Inspection and Quarantine, the China Insurance Regulatory Commission, the Ministry of Public Security and other 10 ministries and commissions issued the "Guiding Opinions on Promoting the Transformation and Upgrade of the Automobile Maintenance Industry to Improve Service Quality" (hereinafter referred to as "Opinions"). The "Opinions" require that, starting from January 1, 2015, automobile manufacturers should provide authorized service companies and non-discriminate and non-delayed information in the form of available information, convenient information, and reasonable information prices when new vehicles are listed. The independent operator shall disclose the technical information of the vehicle maintenance; the original parts of the automobile shall allow the authorized enterprise to resell to the unauthorized maintenance enterprise or the end user; and the quality assurance insurance system for the traceable parts shall be established through the coding system.
Subsequently, the China Automobile Maintenance Industry Association and the China Article Numbering Center issued a message saying that the "Consultation Draft for Auto Parts and Coding and Labeling" has been completed and has been submitted to the relevant state departments for review and is expected to be introduced at the end of this year.
This means that after-sales maintenance profits, which account for a significant proportion of the automotive circulation sector, will generate new distribution methods. The auto repair industry will face a full reshuffle, 4S stores are no longer the "only", qualified maintenance agencies will rise, and the after-sales prices of vehicles will return to a reasonable level. For the major property insurance companies whose auto insurance business failed to achieve profitability in 2013, the regulation of the auto repair industry chain will also be a revolution in the auto insurance industry. The industry believes that this will also become a paving slab for auto insurance rate reform. The auto insurance industry, which has always been in a weak position, intends to share more embarrassment in the new interest pattern.
According to industry insiders, with the implementation of the relevant provisions of the "Opinions", in the past, auto companies have encrypted some of the after-sales codes of vehicles, and the monopoly situation of consumers entering 4S shop maintenance will be completely broken. Consumers will gain greater autonomy in auto sales, and the era of 4S stores relying on information asymmetry to gain after-sales profits may end.
Consumers will directly benefit the reporters to note that the "Opinions" pointed out that next year, auto manufacturers must disclose auto repair technical information to authorized maintenance companies and independent operators, and the original auto parts will no longer use 4S stores as a single channel. It is circulated in the market through channels such as e-commerce and sales terminals.
The author believes that the significance of publicly releasing technical information to the society is that the 4S shop's proprietary technical barriers will be broken, so that ordinary social repair shops also have the opportunity to master the special technologies of various brands for maintenance and maintenance. In addition, regarding the accessories, the original original accessories are exclusively for 4S stores, so that in most cases, the owners can only change to the original accessories when they are repaired and maintained in the 4S shop. According to the contents of the "Opinions", the original parts sales channel will be relaxed, no longer limited to the special channel of 4S shop, that is to say, in the future, the owner can buy or replace the original factory coded accessories in the ordinary social repair shop.
This will make the gap between 4S shops and ordinary garages shrink. With the technical information, the original parts can be bought, the ordinary repair shop not only improves the maintenance ability, but also the price of the 4S shop, the development opportunities will not be underestimated.
A car 4S shop manager said frankly: "Now the 4S shop can no longer earn huge profits just like selling cars by seven or eight years ago. Now most 4S stores have no profit or even a loss in sales, relying on after-sales Nowadays, 4S stores are in a normal state of survival. It can be seen that the current 4S shop profit source mainly lies in automobile after-sales service. According to statistics, the sales revenue of new dealers in China accounts for 90% of the total revenue, and the profit contribution is about 4%. After-sales accounted for 10% of the total income, while contributing profits reached 50%.
The author analyzes that the business model of “specialized and special protection” of 4S stores will be broken in the future, and the diversification of maintenance channels will bring tangible benefits to consumers. At the same time, the existing 4S shop customers will inevitably be diverted in large numbers. It will be difficult for 4S stores to maintain the past operation mode. It will become the only way to reduce the scale and reduce the maintenance price. The final consumers will benefit from it.
The price of accessories has fallen. The insurance company has benefited from Article 17 of the Opinions, stating that the establishment of a vehicle maintenance information disclosure system. Article 18 points out that the monopoly of repair parts channels is broken, the auto repair parts are encouraged to be freely circulated, and relevant regulations are implemented to guarantee the right of all maintenance companies to enjoy the repair of homogeneous parts.
“The relaxation of the original accessories channel will make the original parts fully circulated in the maintenance market. There is no difference between the replacement parts of the general social repair shop and the 4S shop. If some of the e-commerce channels are purchased by the owner, the price of the auto parts will eventually increase. Down. At that time, not only the car owners can benefit from it, but the insurance company can also benefit from it.” Ms. Sun, the head of a repair shop, told reporters.
According to the "Automobile Zero Ratio" report jointly issued by China Automobile Maintenance Industry Association and China Insurance Association, the zero ratio factor of a certain vehicle is as high as 1200%, that is, if all the parts of the car are replaced again. , the money spent, you can buy 12 more identical cars. And this "price difference of 11 cars" was ultimately paid for by consumers and insurance companies.
Auto insurance premium income is determined by the new car purchase price, while the payout amount is mainly determined by the part price. In the future, if the price of auto parts falls, it will reduce auto insurance claims. Some insiders have suggested that the insurance industry is expected to become a direct beneficiary of the anti-monopoly of the auto industry. In this regard, the auto insurance industry insiders said that after the anti-monopoly investigation, the car initiative to reduce the price of parts, the insurance industry will receive an extra surplus. Only by fully realizing market competition can consumers enjoy partial profit. The auto parts offer is reduced, consumers benefit, and the insurance industry benefits. After enjoying extra profits, some insurance companies will reduce insurance costs in order to attract customers. Other insurance companies may also reduce costs in order to seize customers. If there is competition in the insurance industry, consumers will have room for negotiation, and insurance companies will reduce insurance costs.

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